US Digital Marketing Lead (Paid Search & Paid Social)

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Riviera Travel’s NA paid media across search, programmatic, and social to hit growth targets.

  • Own end-to-end paid media planning, execution, and optimization for US/NA markets.
  • Must-have: Hands-on with Google Ads, Meta, Microsoft Ads, and DV360 for multi-channel campaigns.
  • Standout: Strong budget management and cross-functional collaboration with Brand, Data, Finance, and Agencies.

Job Description

Responsibilities

  • Lead and manage the digital media budget for paid search, programmatic and paid social channels, ensuring efficient allocation across channels.
  • Forecast spend, revenue and performance outcomes with high accuracy
  • Monitor pacing of optimize spend in real time to maximise ROI
  • Create and provide regular performance reports for management information and decision making.
  • Lead hands on end-to-end management of the paid search, paid social programmatic campaigns
  • Oversee account structure, bidding strategies, audience segmentation and creative testing
  • Implement A/B testing frameworks and continuous optimization processes
  • Ensure tracking implementation and accuracy across platforms (GA4, conversion API’s, tagging)
  • Implement effective retargeting campaigns to drive performance and create good customer journeys
  • Utilise data lists effectively to build targeting options for products and customer profiles

Requirements

  • Proven track record of growth through digital marketing in an ecommerce setting
  • US market experience desirable
  • Growth mindset focused on winning the day and striving to drive better performance
  • Deep expertise in performance marketing and analytics, specifically hands on experience with:
  • Google Ads
  • Microsoft Ads
  • Meta
  • Programmatic DSP platforms (e.g. DV 360)
  • Strong understanding of attribution models and analytics dashboards (GA4, Looker)
  • Experience managing significant budgets

Preferred

  • Experience in the Travel sector desirable but not essential
Riviera Travel logo

Riviera Travel

Riviera Travel celebrates 40 years of providing high quality escorted tours and river cruises plus offering unrivalled value for money.We are incredibly passionate about our holidays and service, and our people both in the UK and overseas are dedicated to ensuring that we meet and indeed exceed the expectations of our discerning and loyal customers.From our roots organising simple coach trips to Paris, we have evolved to be Britain’s largest overseas escorted tour operator with a turnover in excess of £100million, offering a fascinating range of holidays and experiences spread across four Continents.We have now established ourselves as the largest operator in the UK and experiencing stellar growth.The business is highly focused on delivering high quality product representing excellent value for money combined with ‘best in market’ service and high levels of efficiency.Riviera Travel is the most dynamic company in its sector, targeting the over 55 demographic which provides a robust and growing market for the future.

Founded in 1984
Burton Upon Trent, England, GBR
392 employees (102 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
177.4K
Monthly Google Ads Budget
$16.6K
Traffic Source Mix
Search
65.3%
Direct
20.3%
Referral
2%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~392

Marketing Team

Marketing Team Size
16 (4% of company)
Median Career Experience
21 years
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$161M
Last Raise
$161M
Debt Financing, 1 years ago

Funding History

  • Mar 2025
    Debt Financing • $161M