Lead multi-million dollar paid search programs, owning budget, testing roadmaps, and cross-functional alignment to hit brand goals.

• Must-have: 5-7+ years of hands-on SEM/performance marketing with retail experience
• Standout: Own major test rollouts (AI Max, bidding features) and quarterly roadmaps
• Collaborates with brand partners, creative, merchandising, and search teams

Responsibilities

• Oversee budget management for multi-million-dollar program(s).
• Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals.
• In partnership with Paid Search Associates , own daily flighting, including budget/target adjustments. Communicate directly with brand(s) regarding any shifts or changes needed to keep campaigns on course.
• Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes.
• Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates. Understand how and why core metrics are trending over time.
• Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business.
• Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly).
• Identify new reports and dashboards that will help identify shifts or trends across the program.
• Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning.
• Partner with Paid Search Director and brand business partners on strategic testing roadmap.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
• In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
• Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX.
• Feed knowledge a plus.
• Prior experience leading, managing, or mentoring junior teammates.
• Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
• Excellent verbal and written communication skills.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
• Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus

Preferred

• Feed knowledge a plus.
• Experience managing budgets for multi-million-dollar programs (nice-to-have)

Benefits

• URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits