UPS Digital Analytics Marketing Manager at UPS | Alpharetta, GA

UPS

UPS Digital Analytics Marketing Manager

Alpharetta, GA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive data governance and measurement architecture for marketing to turn data into decision-ready insights.

Must-have: experience translating marketing needs into metrics, dashboards, and actionable insights through cross-functional partnership.
Standout: ownership of source-of-truth per metric and collaboration with Data Science for advanced analytics.

Job Description

Responsibilities

Own marketing data architecture end-to-end, partnering with the BIA and Data Science teams to design, document, and govern core marketing datasets and how they connect across systems and channels.
Establish and maintain a “source of truth per metric” approach, ensuring metric definitions, lineage, and ownership are clear and consistent.
Define governance standards for marketing measurement and activation, ensuring data is usable, trusted, and scalable.
Build and maintain marketing dashboards in partnership with BIA/Data Science, including executive and working‑level views that clearly distinguish KPIs vs. operational diagnostics.
Document for each dashboard metric: source system, refresh frequency, and whether retrieval is manual vs. automated; continuously improve reliability and repeatability.
Develop measurement frameworks that convert data into decisions, highlighting what’s working, why it’s working, and what to do next
Own data hygiene practices that improve marketing data completeness, accuracy, consistency, and usability across reporting and activation workflows.
Establish standards and monitoring for common issues (duplication, inconsistent tagging, broken mappings, incomplete coverage) and coordinate remediation with analytics/engineering partners.
Drive operational discipline in inputs that impact reporting quality (e.g., consistent campaign tagging/UTM practices in partnership with analytics/ops).
Collaborate with Data Science to define requirements, operationalize, and maintain advanced analytics capabilities (e.g., propensity/predictive models, automated insights, anomaly detection).

Requirements

Bachelor’s degree in Marketing Analytics, Data Science, Information Systems, Business, or equivalent professional experience.
Experience in marketing analytics, marketing operations, or digital analytics, with demonstrated ownership of reporting and measurement outputs.
Hands‑on experience working with CRM data used for marketing measurement and activation
Experience supporting marketing automation and/or audience segmentation workflows, including campaign measurement and data flows between systems.
Proven ability to translate marketing needs into clear metrics, dashboards, and actionable insights through cross‑functional partnership.
Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

Preferred

Experience acting as a data product owner for marketing analytics or Marketing Technology platforms.
Experience with Adobe Analytics, Google analytics and other marketing measurement platforms.
Experience building and governing audience traits, segments, and activation rules across paid and CRM channels.
Familiarity with advanced analytics such as propensity/predictive modeling, automated insights/anomaly detection, or performance forecasting.
Experience with BI and visualization tools for executive and self‑service reporting; comfort operating in enterprise‑scale environments.

UPS

3.5 Glassdoor

Operating in more than 200 countries and territories, we’re committed to moving our world forward by delivering what matters. Beginning as a small messenger service, UPS was started by two enterprising teenagers and a $100 loan. Now, we’re almost 500,000 UPSers strong, with operations around the globe.As a transportation and logistics leader, we are proud to offer innovative solutions to our customers—both big and small. We also support the communities we serve. Just take a look at The UPS Foundation’s social impact report! Headquartered in Atlanta, we can be found on the web at ups.com and about.ups.com. Job seekers can visit upsjobs.com to learn more. Our active social media channels include Facebook, Instagram, Twitter, YouTube, and TikTok. Facebook: www.facebook.com/upsInstagram: www.instagram.com/ups/Twitter: www.twitter.com/upsTikTok: UPSYouTube: www.youtube.com/ups Websitehttps://about.ups.com/The UPS Foundation’s social impact report:https://about.ups.com/us/en/social-impact/reporting/the-ups-foundations-social-impact-report.htmlCareer Siteupsjobs.com

Founded in 1907

Atlanta, Georgia, USA

170K employees (2,099 in marketing)

about.ups.com

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