U1 VP, Brand Visibility & Communications

Silver Spring, MD (On-site)

$160K/yr – $195K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive Urban One’s B2B communications to align with sales priorities, elevate partnerships, and turn visibility into revenue impact.

  • Own an earned media strategy that ties to pipeline, tentpoles, and executive visibility.
  • Proven ability to move media coverage that supports growth and key partnerships.
  • Experience with PR tools (Cision, Meltwater) and advising senior leadership.

Job Description

Responsibilities

  • Develop and execute a B2B communications strategy directly aligned with sales priorities, category growth initiatives, and enterprise partnerships.
  • Position Urban One as a must-partner, culturally authoritative, scaled media platform for brands.
  • Translate commercial strategy into compelling external narratives.
  • Secure consistent presence in advertising, marketing, media, and business trade publications.
  • Drive executive interviews, bylines, speaking engagements, and industry recognition.
  • Generate earned media that amplifies tentpole events, proprietary research, cross-platform campaigns, and key partnerships.
  • Partner closely with revenue leadership to align communications with pipeline priorities.
  • Equip the sales team with externally validated proof points and media visibility that enhance credibility and urgency.
  • Identify and secure strategic speaking opportunities and panel placements at key industry events.
  • Develop creative, cost-effective earned media initiatives tied to tentpoles, experiential activations, and cultural moments.

Requirements

  • Bachelor’s degree in Communications, Public Relations, Marketing, or related field required.
  • 10+ years of experience in PR, communications, trade marketing, media, or revenue aligned communications.
  • Proven track record of driving earned media aligned with business growth objectives.
  • Deep understanding of the advertising, agency, and media ecosystem.
  • Strong executive presence and ability to advise senior leadership.
  • Entrepreneurial mindset with a bias toward action and measurable impact.
  • Proficient in PR and earned media platforms (Cision, Meltwater, etc.).

Preferred

  • Experience within digital media, audio, television, entertainment, or client-facing revenue organizations strongly preferred.

Benefits

  • Benefits Package: Comprehensive benefits offerings include, Major Medical, Dental, Vision, FSA, HSA, 401K, PTO, and elective supplemental options.

Marketing Team

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