Trade Marketing Specialist

Miami, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel campaign execution and partner-aligned creative for luxury travel, with strong emphasis on on-time delivery and budget control.

  • Must-have: 4+ years in brand marketing or digital travel marketing with strong writing and analytics.
  • Standout: Proven cross-functional coordination (Brand, Trade Marketing, Sales) and agency collaboration at scale.

Job Description

Responsibilities

  • Execute the multi-channel campaign briefs, communication plan, and production schedules as determined by Brand and Trade Marketing Managers and ensure we hit deadlines and targets
  • Brief and develop creative for traditional and digital media campaigns with in-house and external agency partners, ensuring accuracy, on time and within budget parameters
  • Communicate campaigns and related offers to Regional Sales Manager teams via e-mail and weekly meetings & to external account partners
  • Responsibility for implementing and following through on dedicated events (e.g., sponsorships, partnerships, webinars, etc.).
  • Participate in weekly review meetings with the Marketing Services team and provide clear summaries, follow‑up actions, and progress updates to support project completion.
  • Ensure that the brand guidelines are always maintained and adhered to for all programs
  • Review organic social posts and make recommendations for market-specific posts for our Trade social accounts
  • Monitor, analyze, and report on results, overall campaign success, key issues, and recommendations on the following steps to achieve the KPls and targets
  • Submit invoices based on committed and approved marketing plans for National and Key Accounts
  • Review Travel Agent HUB & Online Education Portal to ensure information is updated promptly

Requirements

  • 4+ years of relevant experience with exposure to brand marketing, advertising, or digital Travel and Cruise experience a plus
  • Bachelor’s degree in marketing/business, communications, or
  • Strong content writing/editing
  • Strong organizational, written, and verbal communication
  • Experience with Microsoft Suite, Smartsheet, and Google Analytics
  • Demonstrated ability to quickly grasp new concepts and communicate clearly and professionally with stakeholders and senior leadership.
  • Strong time‑management skills with the ability to independently prioritize and manage workload in a fast‑paced environment.
  • Self-motivated, proactive work style with a strong sense of ownership and a track record of exceeding performance expectations.
  • Positive, professional attitude with the adaptability to thrive amid change and evolving business needs.
  • Knowledge of mass email services and website CMS platforms is helpful, but not necessary

Benefits

  • For full-time employees, Windstar offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.

About Windstar Cruises

Awarded World’s Best Small Ship Cruise line, Windstar Cruises is known for intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three sailing yachts and four all-suite yachts carry just 148 to 342 guests and cruise around the world. Our mission is to imagine and deliver personalized and immersive experiences 180 degrees from ordinary. We enrich people’s perspective through inspired travel. Our Mission: We imagine and deliver personalized and immersive experiences 180 degrees from ordinary Our Vision: Enriching people’s perspective through inspired travel Our Values: Welcoming, Innovative, Now, Discipline, Serve, Teamwork, Authentic, Responsible

Xanterra logo

Xanterra

The story of Xanterra Travel Collection begins in 1876 when talented visionary Fred Harvey struck a deal with the Atchison Topeka & Santa Fe Railroad to open restaurants (and later hotels and gift stores) at rail stops for weary travelers making their way west. The famous Harvey Houses were even the subject of the 1946 movie “The Harvey Girls,” about the women who worked at his restaurants, starring Judy Garland, Cyd Charisse, and Angela Lansbury. The Harvey empire was sold in the late 1960s to Hawaii-based Amfac Resorts, which later acquired TW Recreational Services, making Amfac the largest national and state park concessioner in the United States. In 2002, the company name was changed to Xanterra Parks & Resorts, and the company was acquired by The Anschutz Corporation in 2008. Over the years, Xanterra has expanded its operations to include the purchase of the Grand Canyon Railway & Hotel, and Windstar Cruises as well as pursued an expansion into adventure travel with the acquisitions of VBT Bicycling Vacations, Country Walkers and Holiday Vacations, and hotel properties near national parks (The Grand Hotel and Cedar Creek Lodge). Xanterra shares its ownership with two legendary, iconic hotels – The Broadmoor in Colorado Springs and Sea Island resort just off the Georgia coast. Today, Xanterra Travel Collection is upscale biking, walking, railway, cruising, sailing, touring, and hotel, offering exciting itineraries on six continents. # A World of Unforgettable ExperiencesRails, Trails, and Sails: Country Walkers, VBT Bicycling Vacations, Holiday Vacations, The Grand Canyon Railway & Hotel, Windstar CruisesProperties In and Near National Parks: Cedar Creek Lodge – Located Just Outside Glacier National Park, Glacier National Park, Grand Canyon National Park, The Grand Hotel at the Grand Canyon, Mount Rushmore National Memorial, The Oasis at Death Valley, Rocky Mountain National Park, Yellowstone National Park, Zion National Park

Greenwood Village, Colorado, USA
162 employees (6 in marketing)

Traffic Signals

Monthly Visitors
73.9K
Traffic Source Mix
Search
33.8%
Direct
56.2%
Referral
8.5%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~162