Trade Marketing Specialist at Crystal Cruises | Aventura, FL

Crystal Cruises

Trade Marketing Specialist

Aventura, FL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Manage trade marketing for Crystal, owning collateral, communications, events, and cross-functional collaboration to drive partner engagement.

Own trade portal content updates, collateral creation, and campaign toolkits to support sales objectives.
Must-have: 3+ years in marketing with strong PowerPoint, copywriting, and brand execution.
Standout: Cross-functional coordination with teams in London and Downers Grove, IL on multi-channel trade initiatives.

Job Description

Responsibilities

Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
Develop and create trade marketing collateral, including promotion campaign toolkits and tactical materials to support sales objectives.
Coordinate the trade e-mail, SMS and webinar calendar, ensuring communications are timely, highlighting relevant commercial priorities and content, and effectively driving partner engagement.
Create compelling presentation materials and webinars for delivery by the trade sales team.
Support sales events and trade shows; assist in coordinating logistics and materials.
Write high quality briefs to in-house creative team and collaborate on development of materials to meet business objectives and align with Crystal’s brand.
Assess the performance of trade activities and the competitive landscape and recommend adjustments and new ideas as needed.
Update and maintain internal marketing project and activity plans, ensuring clear communication.
Collaborate within the marketing team and with key functions including trade sales, reservations and operations across Crystal and AKTG in London and Downers Grove, IL.
Support additional marketing initiatives and cross-functional projects as needed.

Requirements

Education: Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
Experience: 3+ years of experience in marketing; cruise/travel experience highly preferred
Experience creating marketing and digital tools to support B2B/trade sales, preferably for travel advisors.
Strong PowerPoint skills.
Proficiency in Microsoft Outlook, Word, and Excel programs.
Excellent copywriting, editing and proofreading skills.
Strong understanding of brand standards and execution against guidelines.
Highly detail-oriented with strong organizational and follow-up skills.
Collaborative team player with a positive, proactive attitude.
Resourceful self-starter with the ability to take initiative and work independently.
Ability to multi-task and perform in a fast-paced, dynamic environment.

Preferred

cruise/travel experience highly preferred

Crystal Cruises

For more than three decades, Crystal has been synonymous with exceptional, award-winning voyages. In 2022, A&K Travel Group (AKTG) acquired the Crystal brand and its two vessels, Crystal Serenity and Crystal Symphony, ushering in a new era of being Exceptional at Sea. The globally renowned cruise line offers discerning travelers industry-leading, authentic, and enriching experiences both onshore and at sea. Crystal’s pioneering partnership with Abercrombie & Kent provides guests with unparalleled access to the most sought-after experiences and destinations around the world. The reimagined ships boast larger, updated suites with artisanal finishes, and almost one member of crew per guest.Crystal is home to the first-ever Casino de Monte-Carlo at sea as part of an exclusive partnership with Monte-Carlo Société des Bains de Mer (SBM), and world-class dining includes Umi Uma®, the only dining experience at sea by Michelin-rated chef Nobu (Nobuyuki Matsuhisa), and the only Beefbar on the ocean, a collaboration with visionary restaurateur Riccardo Giraudi, and a specially curated Osteria d’Ovidio menu by famed Italian chef Massimiliano and celebrated restaurateur Raffaele Alajmo. The ships also feature cutting-edge wellness at the Aurōra Spa, and spectacular entertainment including Broadway-standard shows. With a legacy of unrivaled service and commitment to sophistication and elegance at every touchpoint, once onboard guests feel as if they are perfectly at home.

Founded in 1990

Monaco, Monaco, MCO

1.4K employees (95 in marketing)

www.crystalcruises.com