Trade Marketing Manager - Toters Fresh

Alabama, USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the bridge between Toters Fresh Commercial and Marketing, translating category and commercial priorities into go-to-market plans, orchestrating cross-functional campaigns, and driving growth across GMV, basket size, and retention.

  • Lead cross-functional planning and governance of campaigns, launches, and seasonal initiatives across Toters Fresh.
  • Align commercial strategy with marketing efforts and optimize assortment visibility and campaign performance with Category Managers.
  • Monitor market trends and supplier partnerships to identify growth opportunities and coordinate supplier-funded activations.

Job Description

Responsibilities

  • Serve as the primary strategic liaison between the Toters Fresh Commercial team and the central Marketing function
  • Ensure strong alignment between commercial priorities, category objectives, and marketing strategies
  • Lead the cross-functional planning and orchestration of campaigns, promotional activations, launches, and key seasonal initiatives across the Toters Fresh business
  • Translate commercial and category priorities into clear go-to-market plans and customer-facing initiatives
  • Drive execution governance by proactively managing timelines, dependencies, deliverables, and stakeholder alignment to ensure high-quality implementation across all initiatives
  • Identify and develop growth opportunities across categories, customer segments, and supplier partnerships
  • Support and execute initiatives aimed at increasing GMV, basket size, customer acquisition, retention, and order frequency
  • Partner closely with Category Managers to improve assortment visibility, promotional effectiveness, and campaign performance
  • Monitor market trends, competitive landscape, and customer behavior to identify strategic opportunities and recommend actionable initiatives
  • Lead the coordination and execution of supplier-funded campaigns, visibility initiatives, and commercial activations
  • Ensure supplier commitments, placements, and visibility plans are properly executed across all relevant channels
  • Support the Commercial team in strengthening supplier relationships through structured planning, execution, and performance follow-up
  • Collaborate with suppliers and internal stakeholders to maximize campaign effectiveness and category exposure

Requirements

  • 5+ years of experience in Trade Marketing, Category Management, FMCG, Retail, E-commerce, or related industries
  • Strong understanding of commercial strategy, trade marketing, and consumer-driven marketing initiatives
  • Proven experience managing campaigns and stakeholder coordination across multiple teams
  • Strong analytical, communication, and project management skills
  • Ability to influence and collaborate effectively across multiple functions
  • Highly organized, proactive, and execution-oriented
  • Comfortable operating in fast-paced and dynamic environments