Responsibilities

• Develop channel-specific, fact-based selling stories that drive PODs, distribution, and shelf expansion across Prepared Cocktails and agave portfolios.
• Translate brand strategies into trade-facing collateral including sell sheets, Buy Book content, retailer presentations, and digital trade tools.
• Support annual, seasonal, and customer-specific planning cycles in partnership with Trade Channel Marketing, Commercial Planning, and Sales.
• Serve as a commercial expert in Prepared Cocktails, with deep understanding of RTD consumer behavior, occasions, pricing dynamics, and competitive pressures.
• Apply RTD commercial best practices to elevate execution across agave brands, ensuring continued momentum and relevance at retail.
• Build trade programs that reinforce taste, quality credentials, and brand differentiation for both categories.
• Provide category leadership and guidance to Sales teams to support effective sell-in and execution.
• Lead development of POS and merchandising solutions including tray packs, dump bins, cooler tape, shelf violators, suction devices, wing displays, counter units, cold-box and on-premise tools.
• Partner closely with Sales in key DMAs to drive shelf placement, display execution, merchandising compliance, and retailer alignment.
• Support national and regional display programs, seasonal activations, and retailer-specific initiatives designed to win in high-velocity environments.

Requirements

• Bachelor’s degree in Marketing, Business, or related field required; MBA a plus.
• 6+ years of experience in Trade Marketing, Commercial Activation, Shopper Marketing, Commercial Planning, or Division Marketing.
• Demonstrated experience managing Prepared Cocktails / RTD commercially; candidates from beer organizations are welcome provided their experience is RTD-focused vs. beer-first.
• Experience with agave, spirits, RTD/RTS, FMBs, or other fast-moving beverage categories preferred.
• Proven success driving distribution, displays, and retail visibility through trade programming.
• Strong proficiency in Microsoft PowerPoint, Excel, and syndicated data tools.

Preferred

• MBA preferred
• Experience with Nielsen and Tableau data/tools

Benefits

• The salary range for this role is a base salary of $105,500 - $140,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.