Trade Marketing Manager at Kerr Dental | Brea, CA | $86K/yr – $130K/yr

Kerr Dental

Trade Marketing Manager

Brea, CA (On-site)

$86K/yr – $130K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive channel marketing with distributor partners to boost sell-out growth and ROI through strategy, tool-enabled execution, and partner enablement.

Own channel marketing strategy and execution with distributor partners to drive sell-out growth.
Must-have: 3+ years in distribution marketing and travel up to 15%.
Standout: Budget deployment for ROI and collaboration on trade shows and VOC insights.

Job Description

Responsibilities

Develop and execute marketing strategies by devising and implementing marketing plans and programs, to support distributor partners in achieving sales-out growth targets.
Collaborate with dealer Partners by conducting regular meetings with sales and marketing leaders of dealer partners to ensure effective marketing funnel execution and explore opportunities for sales expansion.
Manage the creation and development of marketing deliverables, including creative content, sales aids, and promotional content.
Deploys the channel marketing & program budget to maximize ROI and drive sell-out growth.
Monitor and report on key performance metrics, such as sales, ROI, and market share.
Establish and maintain strong relationships with key contacts within distributor marketing and product management departments
Coordinate and participate in distributor trade shows and other marketing events organized by distributors
Gather Voice of Customer (VOC) feedback on industry trends and best practices through competitive analysis, focusing on price positioning, new product launches, and marketing activities
Ensure that all marketing activities comply with regulatory and legal requirements
Conduct training sessions for both internal sales teams and dealer partners’ sales and marketing teams, focusing on current and new products. Highlight key selling points, value propositions, and differentiators.

Requirements

Bachelor's Degree or 4+ years’ experience interacting with distribution partners in a marketing or equivalent capacity in lieu of education.
3+ years of Marketing experience within distribution
Advanced Experience in MS Office, Tableau or other BI or data tools
Willingness to travel up to 15% domestically to meet with distributor partners and attend industry events.
Must reside within a commutable distance to Brea, CA/Pomona, CA. This is not a hybrid or remote opportunity

Preferred

Familiar with EBS tools (Kaizens, PSP, Growth room, PSI)
Strong understanding of marketing principles, including digital marketing, branding, and sales enablement.
Exceptional project management skills with a track record of successful marketing campaign execution.
Analytical mindset with the ability to interpret and modify data in excel to make informed decisions.
Ability to work independently and as part of a team in a fast-paced environment.
Strong commercial skills as well as high sales orientation.
Proven track record with downstream marketing delivering sales growth.
Excellent time management and organizational skills.
Professional expertise in digital marketing (web/staged campaigns/advertising) and public relations.
Ability to read, analyze and interpret market data.
Ability to present information to top management, public groups, etc.
Ability to effectively work under tight deadlines and manage multiple projects independently.

Kerr Dental

Kerr is a premier dental solutions provider committed to exceptional customer experience. Kerr’s long history of innovation began in 1891 in Detroit, Michigan and expanded to the European Market in 1893. Market leading brands include OptiBond, SonicFill, Harmonize, Maxcem Elite, K-Files, and CaviWipes.For more information about Kerr, visit www.kerrdental.com. For our full social media terms and conditions, please see https://p.widencdn.net/p9jlyz/Document7.docx .

Brea, California, USA

736 employees (32 in marketing)

www.kerrdental.com