Responsibilities

• Channel Strategy & ActivationDevelop and execute channel marketing strategies that support annual business objectives and brand priorities for key national and regional accounts.
• Lead the development of customer-facing programs, retail activations, merchandising solutions, and engagement platforms that drive awareness, trial, conversion, and sales.
• Translate brand strategies into commercially relevant and executable marketplace programs.
• Identify opportunities to enhance brand visibility, shopper engagement, and customer support.
• Integrated Planning & Cross-Functional CollaborationProvide channel insights, customer perspectives, marketplace trends, and executional recommendations to support business planning.
• Partner closely with Commercial Planning, Brand Marketing, Sales, and Category Management to ensure alignment against business objectives.
• Ensure channel and customer considerations are incorporated into activation plans and business initiatives.
• Customer PartnershipSupport sales teams, Regional and National accounts to align on business objectives.
• Develop selling stories, activation materials, customer presentations, and execution tools that support commercial priorities.
• Participate in customer planning meetings and business planning discussions.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Sales, Category Management, Brand Marketing, or related commercial functions.
• Beverage alcohol, consumer packaged goods, or related industry experience preferred.
• Experience working with cross-functional teams, national or regional accounts and agency partners.
• Ability to translate strategy into executable programs that drive business results.
• Strong analytical, organizational, and project management skills.
• Excellent communication, presentation, and stakeholder management capabilities.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft PowerPoint, Excel, and business analytics tools.

Preferred

• Beverage alcohol, consumer packaged goods, or related industry experienc e preferred.

Benefits

• The salary range for this role is a base salary of $105,500 - $140,000 along with an annual bonus, 401K match, and medical and wellness benefits.