TikTok Shop - Strategy and Operations Managers, Shoptab

Seattle, WA (On-site)

$116K/yr – $209K/yrSenior Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own Shoptab Marketing and Channel Operations Strategy, Merchandising & Seller Strategy, and cross-functional SOPs to drive merchant growth and optimize resource allocation.

  • Lead data-driven decisions across campaigns, traffic, and partnerships.
  • Collaborate with product, category, and operations teams to scale Shoptab initiatives.

Job Description

Responsibilities

  • - Shoptab Marketing and Channel Operations Strategy: Iterate on Shoptab marketing during campaigns and BAU periods, as well as channel operations. Collaborate with cluster and product teams to upgrade the user reception and supply of mall channels, forming a refined matching mechanism that optimizes resources including traffic distribution, banners, search recommendation slots, and subsidies. Leverage data insights to drive merchant product growth and enhance user experience.
  • - Merchandising & Seller Strategy: Develop and execute comprehensive lifecycle management and strategies covering merchant and product onboarding, cold-start incubation, growth, and maturity. Based on the product characteristics and customer demand of different categories, establish clear mall operational pathways, tiered prioritization, and support mechanisms. Utilize mall traffic and platform resources to accelerate the shelf growth of key merchants and products.
  • - Cluster Collaboration & SOPs: Partner with category teams to establish and standardize cross-functional standard operating procedures (SOPs). This includes co-defining product selection logic, recruitment processes, and joint support mechanisms to ensure seamless collaboration and scalable growth through Shoptab.
  • - Product Collaboration & Resource Management: Act as a key stakeholder for product development in shoptab scenario by evaluating inbound operational requirements and translating them into clear product solution proposals and managing product channel resources to increase utilization efficiency.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 3+ years of experience in e-commerce or strategy operations
  • Strong analytical and problem-solving skills, with proven experience in using data to drive strategic decisions and measure performance.
  • Excellent communication and interpersonal skills, with the ability to build consensus and collaborate effectively with diverse cross-functional teams.
  • Demonstrated ability to manage complex projects from inception to completion in a fast-paced, ambiguous environment.

Preferred

  • Experience with creator ecosystems or content based commerce.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
10 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
69

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