TikTok Shop - Marketing Strategy Manager, Creator and Partner

Los Angeles, CA (On-site)

$116K/yr – $209K/yrMid Level2+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own event programs and brand collaboration to drive cohesive marketing impact across platforms and agencies.

  • Plan and coordinate inception to execution of events with a metrics-driven post-event review.
  • Collaborate with teams and 4A agencies to deliver integrated branding for company and platform.
  • Leverage US marketing know-how to craft innovative event strategies and measurable outcomes.

Job Description

Responsibilities

  • Plan, coordinate, and manage events from inception to execution, ensuring they align with our marketing strategy.
  • Collaborate with various teams and external partners to create cohesive branding initiatives for both company and platform.
  • Leverage US marketing experience to develop innovative event strategies and enhance overall impact.
  • Maintain strong relationships with 4A agencies and other vendors to ensure successful collaboration.
  • Analyze event outcomes and provide insights for future improvements.

Requirements

  • Bachelor’s degree in Marketing, Media, or a related field.
  • 2+ years of experience in marketing, brand management, and event operations.
  • Understanding of platform branding and overall brand strategy.
  • Strong organizational and project management skills with the ability to complete the full funnel from goal decomposition to the establishment of process metrics.

Preferred

  • Experience working with a 4A agency is preferred.
  • Strong organizational and project management skills with keen attention to detail.
  • Excellent communication and interpersonal skills, with the ability to work well in a team environment.

Benefits

  • Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
  • Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
  • The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

Recent News