Responsibilities

• Develop and execute strategic plans for TikTok shop management and live streaming events to maximize engagement and sales.
• Coordinate content creation, including video editing, graphic design, photography, and media editing tools, to produce compelling live streams and promotional materials.
• Monitor digital marketing performance using analytics tools such as Google Analytics, Web Analytics, and social media analytics platforms to track KPIs and optimize campaigns.
• Manage social media content marketing across platforms like Facebook, Instagram, and TikTok using tools such as Hootsuite, Buffer, and Adobe Creative Suite for scheduling and publishing.
• Conduct keyword research and SEO strategies to improve product visibility within TikTok’s ecosystem and search engines.
• Engage with the online community through social listening, social media communication, relationship management, and proactive customer service.
• Analyze media performance metrics regularly to refine strategies for social media marketing campaigns and boost overall digital marketing performance.

Requirements

• Proven experience in social media management with expertise in TikTok shop operations, live streaming coordination, and content creation.
• Strong knowledge of social listening tools, social media platforms’ algorithms, and digital marketing analytics to monitor performance effectively.
• Proficiency in Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite (including video editing software), and media editing tools for high-quality content production.
• Familiarity with Facebook Advertising, Google Analytics, Web Analytics, Marketing online analytics, and marketing analytics platforms for data-driven decision-making.
• Excellent skills in content writing, proofreading, branding strategies, photography, graphic design, and media editing to craft engaging content that resonates with target audiences.
• Ability to utilize social media management applications such as Hootsuite or Buffer for scheduling posts and managing multiple channels efficiently.
• Strong relationship management skills to collaborate with cross-functional teams and external partners while maintaining a positive brand image.

Benefits

• 401(k)
• Flexible schedule
• Paid time off