Responsibilities

• Brand Growth - Building and managing a pipeline of brands that want TikTok Shop and creator-led sales support.
• Creator Campaigns - Turning brand goals into clear creator activations, affiliate campaigns, and content programs.
• TikTok Shop Operations - Managing the workflow between brands, creators, products, samples, content, and performance tracking.
• Revenue Systems - Creating repeatable processes that help campaigns scale and turn successful tests into long-term accounts.
• Performance Management - Identifying top creators, improving campaign output, and helping brands increase GMV through affiliate content.
• Brand Partnerships and Sales - Lead the process of identifying, pitching, and closing brands that are a strong fit for TikTok Shop growth; strengthen existing relationships and turn successful campaigns into recurring partnerships.
• Campaign Strategy and Execution - Oversee the launch and management of TikTok Shop creator campaigns from start to finish with clear expectations and measurable sales.
• Creator Activation Systems - Build internal systems for onboarding, performance tracking, assignments, and escalation.
• Agency Operations - Improve internal operating system, trackers, dashboards, SOPs, workflows, and automation.
• Revenue Growth - Help grow agency revenue through new business and account expansion; close new brand deals, increase campaign volume, and upsell to longer-term programs.

Requirements

• Hands-on experience managing creator campaigns, brand partnerships, or affiliate programs.
• Ability to communicate clearly with founders, brand teams, creators, and internal operators.
• Comfort with campaign tracking, performance reporting, and building systems from scratch.
• Strong judgment, fast execution, and the ability to turn messy workflows into clear processes.

Preferred

• Experience with TikTok Shop, creator marketplaces, affiliate networks, short-form video strategy, e-commerce brands, GMV-based campaigns, or scaling creator communities.
• Helped build an agency division, managed creator seeding programs, created campaign SOPs, or worked directly with brands selling physical products online.