TikTok Shop - Global Selling - Creator Strategy & Partnership Manager

Los Angeles, CA (On-site)

$103K/yr – $209K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the creator ecosystem on TikTok Shop by building relationships with top creators, scaling growth, and turning data into repeatable playbooks that improve onboarding and partnerships.

  • Creator partnerships: manage top-tier creators and agencies to drive GMV growth.
  • Growth and programs: design campaigns, launches, and affiliate strategies to scale supply and performance.
  • Cross-functional ops: work with Product, Ops, Marketing, and Biz Dev to improve creator experience and governance.

Job Description

Own the creator ecosystem on TikTok Shop by managing top-tier creators and agencies, scaling growth, and turning performance insights into repeated improvements.

  • Manage and develop relationships with top-tier commerce creators and creator agencies to drive sustainable GMV growth.
  • Support creators in product assortment, content planning, and commerce strategy optimization.
  • Design and execute short-term and long-term creator growth strategies, scaling creator supply and sales performance within the market.
  • Define and implement Affiliate Program strategies aligned with business objectives, leveraging platform tools and services.
  • Partner with cross-functional teams (Product, Operations, Marketing, Business Development) to continuously improve the creator experience on TikTok Shop.
  • Plan and deliver creator programs, including campaigns, product launches, brand collaborations, and offline activations.
  • Analyze creator performance metrics (e.g., conversion, engagement, content performance) and deliver actionable insights and recommendations.
  • Build, document, and optimize internal processes, SOPs, and playbooks to support creator onboarding and ongoing growth.
  • Identify and amplify successful creator case studies to increase creator business awareness and adoption.
  • Serve as a primary point of contact to address creator issues, enhance satisfaction, and strengthen long-term partnerships.

Requirements

  • Bachelor’s degree in Business, Marketing, Communications, or a related field.
  • 2+ years of experience in creator management, influencer marketing, talent management, or content-based commerce.
  • Experience working with creators, influencers, or creator agencies, preferably including high-performing or top-tier creators.
  • Strong communication and interpersonal skills, with the ability to build trusted relationships.
  • Highly motivated, results-oriented, and comfortable working under a dynamic environment.
  • Experience creating structured documentation such as SOPs, playbooks, presentations, or operational guidelines.
  • Collaborative team player with strong learning agility and adaptability.
  • Experience with live-streaming commerce and/or short-form content-driven e-commerce platforms is a plus.
  • Established creator and creator agency network is beneficial.

Preferred

  • Experience with live-streaming commerce and/or short-form content-driven e-commerce platforms.
  • Established creator and creator agency network.
  • Strong analytical skills with the ability to interpret data and translate insights into growth strategies.
  • Experience in affiliate programs, e-commerce, or monetization-focused creator operations.

Benefits

  • medical, dental, and vision insurance
  • a 401(k) savings plan with company match
  • paid parental leave
  • short-term and long-term disability coverage
  • life insurance
  • wellbeing benefits
  • 10 paid holidays per year
  • 10 paid sick days per year
  • 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
TikTok logo

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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