Responsibilities

• Go through large amounts of creator content
• Break down what’s working
• Spot patterns early
• Turn that into clear direction for the team
• Review high volumes of TikTok content daily (especially TikTok Shop content)
• Break down hooks, structure, retention, and formats
• Identify why certain videos convert and others don’t
• Spot trends across creators, affiliates, and competitors
• Identify repeatable formats that drive views + sales
• Recognize winning patterns early
• Track key metrics (views, retention, watch time, conversion signals)
• Compare performance across different styles of content
• Continuously refine what works
• Turn insights into clear, repeatable playbooks
• Help standardize how creators approach content
• Contribute to building a scalable content system
• Help guide creators using data, not guesses
• Support content direction for product pushes and launches

Requirements

• Background in TikTok, TikTok Shop, or being around creators/content
• Deep understanding of what makes TikTok content perform
• Extremely motivated and proactive
• Strong attention to detail
• Naturally good at spotting patterns
• Clear thinker and communicator
• Doesn’t wait for instructions

Preferred

• You’ve spent serious time in the TikTok / creator ecosystem
• You understand viral content beyond surface level
• You’ve either created content, worked with creators, or analyzed it
• You like breaking content down and figuring out why it works
• You prefer fast-paced environments over corporate