TikTok Shop - Category Creator Manager, Electronics, Household Appliances, Virtual Goods, and Books & Entertainment at TikTok | Los Angeles, CA | $116K/yr – $209K/yr

TikTok

TikTok Shop - Category Creator Manager, Electronics, Household Appliances, Virtual Goods, and Books & Entertainment

Los Angeles, CA (On-site)

$116K/yr – $209K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own creator product readiness and matchmaking at scale, turning creator interest into action across multiple categories while coordinating with category and seller teams to scale campaigns and samples.

Identify high-potential products for creator campaigns and guide which items are best suited for creator-led promotion.
Lead creator outreach and manage a scalable pool to drive content and sales.
Use data and AI to surface opportunities, optimize workflows from outreach to reporting, and collaborate with cross-functional partners.

Job Description

Responsibilities

Work with Account Managers to identify high-potential products from top brands and help decide which products are best suited for creator-led promotion.
Advise brands and sellers on practical ways to make products more creator-ready, including commission levels, sample plans, and campaign timing.
Use data and AI tools to spot strong products that have low creator participation, then turn those opportunities into clear action plans.
Match the right creators with the right products at scale across Electronics, Household Appliances, Virtual Goods, and Books & Entertainment.
Lead outreach to creators, creator agencies, and talent partners for major campaigns, brand launches, and category growth programs.
Build and manage a high-quality creator pool across different performance levels, with a focus on sending product samples to creators who are most likely to produce strong content and sales results.
Help creators understand product details, campaign goals, content expectations, and best practices so they can create useful, engaging shopping content.
Track creator content volume, content quality, sample usage, and sales performance; share clear insights with Account Managers, category teams, and top brands.
Improve repeatable workflows such as sample tracking, creator reminders, outreach follow-up, campaign reporting, and seller updates through automation and AI tools.
Partner with teams across Category Management, Seller Operations, Creator Management, Product, and Ads to improve the end-to-end creator commerce experience.

Requirements

5+ years of experience in e-commerce, creator marketing, affiliate marketing, category operations, seller operations, business development, or a related role.
Strong understanding of how creators, content, and product discovery can drive online shopping behavior.
Experience turning business goals into clear operating plans, such as creator outreach plans, product sampling plans, campaign plans, or seller growth programs.
Comfortable using data, dashboards, spreadsheets, or business intelligence tools to understand performance and recommend next steps.
Strong communication skills and the ability to work with sellers, creators, agencies, brand partners, and internal teams.
High ownership and strong follow-through; able to manage multiple projects, keep stakeholders aligned, and move work forward in a fast-changing environment.

Nice to have

Prior experience in Household Appliances, Virtual Goods, or Books & Entertainment is a strong plus, especially in category operations, seller management, creator marketing, or affiliate growth.
Experience with TikTok Shop, creator marketplace platforms, affiliate commerce, livestream commerce, or social commerce.
Familiarity with product sampling, creator outreach, commission incentives, creator coupons, paid media alignment, or campaign planning.
Experience building or managing creator communities, agency relationships, or creator pools at scale.
Comfort working in a global team environment with strong prioritization, flexibility, and stakeholder management skills.

Benefits

medical, dental, and vision insurance
a 401(k) savings plan with company match
paid parental leave
short-term and long-term disability coverage
life insurance
wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval