Responsibilities

• Develop B2B marketing strategies to drive awareness, consideration, and adoption of TikTok Shop among US sellers. Define unique value propositions and narratives based on seller insights, industry trends and platform capabilities.
• Develop engaging marketing assets including case studies, success stories, keynote presentations and seller education materials.
• Plan and execute integrated B2B marketing campaigns across online and offline channels, including but not limited to industry events, webinars, social media, partnership and content programs.
• Partner with Account Management, Strategy, Product, PR teams and other key stakeholders to drive business alignments and build scalable go-to-market strategies across key segments.
• Manage marketing planning, budgets, KPI tracking, and business reviews to improve efficiency and impact.

Requirements

• Bachelor's degree or above.
• 5+ years of experience in B2B Marketing, Integrated Marketing, Digital Marketing, Communications or related fields.
• Strong understanding of the US e-commerce ecosystem and B2B marketing landscape.

Preferred

• Proven record of developing and executing marketing campaigns across multiple channels.
• Solid project management and stakeholder management skills.
• Comfortable working in a fast-paced and highly collaborative environment.
• Experience in e-commerce, marketplaces or technology is preferred.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.