Responsibilities

• Recruit and onboard affiliates at scale across the TikTok Shop Affiliate Marketplace, Target Collaborations, and Open Collaborations, prioritizing creators by category fit, engagement quality, and conversion potential.
• Build and manage creator relationships, serving as the primary point of contact for affiliates - answering questions, resolving issues, and keeping high-performing creators engaged and posting.
• Design commission and incentive structures that balance creator motivation against client margin, and run bonus campaigns, tiered commissions, and exclusive offers to drive volume.
• Manage sample seeding and product fulfillment, coordinating with brands and logistics to get product to creators quickly and tracking ROI on every sample sent.
• Plan and execute affiliate campaigns around launches, promotions, and key shopping moments, briefing creators and aligning content angles with conversion goals.
• Track and report on performance - GMV, affiliate count, content volume, conversion rate, average order value, and ROI - and translate the numbers into clear recommendations for clients and internal teams.
• Coordinate with TikTok Shop team members and platform resources to unlock co-marketing opportunities, affiliate tools, and program support.
• Identify and scale top performers, building deeper partnerships with creators who consistently drive results and developing playbooks the rest of the roster can follow.