Tier 3 Certified Program Lead & Media Strategy Expert at Stellantis | Auburn Hills, MI

Tier 3 Certified Program Lead & Media Strategy Expert

Auburn Hills, MI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the Tier 3 Certified Program end-to-end, coordinating media strategy, data activation, measurement, and partner network to drive dealer adoption and end-to-end funnel performance.

Tier 3 Program Ownership: Align media (Paid Search, Paid Social, Programmatic, endemic), websites, and retail tools to grow participation and compliance.
Data & Measurement: Activate identity and data infrastructure (Epsilon, CDPs, tagging) and establish closed-loop measurement from media to sale.
Adoption & Insights: Build playbooks and training to scale dealer adoption and translate full-funnel insights into optimization actions.

Job Description

Responsibilities

Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
Establish closed-loop measurement from media → engagement → lead → sale
Manage and optimize a network of certified partners, ensuring performance and compliance
Increase dealer adoption through clear playbooks, training, and storytelling
Deliver insights and optimization strategies across the full funnel

Requirements

Bachelors Degree Required
Minimum 7 years in automotive digital marketing, Tier 3 media, or OEM program management
Deep expertise in dealer-level media and co-op environments
Strong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)
Experience with data frameworks (Epsilon, CDPs, tagging strategies)
Hands-on experience with Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)

Preferred

Increased dealer participation in the Tier 3 Certified Program
Improved media performance ( lower CPL, higher ROAS, stronger conversions )
Scaled adoption of data and measurement frameworks
Measurable lift in VDPs, leads, and sales
Reduced waste and improved alignment across Tier 1, 2, and 3

Stellantis

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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