Responsibilities

• Strategy - Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed - Collaborates with all Customer Marketers to translate brand strategy to customer strategies - Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions - Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required - Helps define the customer journey, identifying key stages, segments, behaviors, , opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners - Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities - Drives key ongoing TA activities, including forecasting, and competitive preparation - Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations
• Execution - Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers) - Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes - Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise - Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)
• People - Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities - Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA/Brand strategy - Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools

Requirements

• Bachelor's degree
• Two years of marketing experience or one year of marketing experience and an MBA
• 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and/or strategic consulting experience may be considered.
• Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
• Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

Preferred

• MBA or other related graduate level degree preferred
• Marketing experience in relevant industries
• Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
• Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts
• Marketing and commercial experience within Alzheimer’s Disease, including experience working directly with Neurologists

Benefits

• A discretionary annual bonus may be available based on individual and Company performance.