Responsibilities

• Support the team building localized media plans for each new store market spanning the full launch arc: pre-opening awareness, grand opening traffic, and post-opening ramp.
• Research every new market before planning it — local media landscape, competitive presence, and audience behavior specific to that market.
• Identify local moments, partnerships, and non-traditional opportunities that make the brand feel native to a community from day one, not like a national brand parachuting in.
• Manage vendor communication and campaign implementation across markets: entering buys, trafficking tags and creative, ongoing QA, and coordinating with analytics on tracking setup.
• Maintain organized, accurate flowcharts, budget documents, and billing details across multiple simultaneous market launches — each with its own budget, timeline, and vendor set.
• Collaborate closely with broadcast, performance, and analytics teams to ensure local TV/radio, geo-targeted search, and paid social are working as one system per market.
• Support asset needs, ensuring creative is properly tailored, sized, and localized for each market and channel.
• Stay current on local vendor offerings market to market, and maintain a system for sharing that intelligence with the broader team.

Requirements

• 1–3 years of media planning experience across multi-channel strategies; local market or multi-market launch experience is a strong plus.
• Experience tracking budgets across multiple concurrent campaigns, ensuring spend is both efficient and effective.
• Strong organizational instincts — this role lives in parallel timelines.
• Excellent analysis, reporting, and problem-solving skills; comfort connecting media activity to real-world outcomes like store traffic.
• Excellent oral and written communication, organization, and planning skills.
• Curiosity about people and places — the best local plans come from actually understanding a market.
• Bachelor's degree.

Preferred

• Local broadcast and OOH knowledge are a strong plus — these channels do real work in a store opening.