Responsibilities

• Provide concise and timely project milestones, including risks
• Coordinate with cross-functional teams to ensure emails launch within deadlines
• Setup, test and launch email campaigns while ensuring quality assurance check is complete
• Prioritize projects in fast-paced environment
• Plan, develop and execute strategic A/B tests, analyze results and adapt appropriate improvements and learnings into campaigns and programs
• Edit html templates and create ad hoc emails and forms as necessary
• Understand email marketing best practices
• Understand list management and list hygiene principles
• Basic understanding of deliverability best practices

Requirements

• Bachelor’s degree preferred in Business, Marketing, Communications or related field
• 3+ years relevant marketing experience, preferably in an e-commerce environment
• Experience working with ESPs and with database segmentation targeting through campaign management tools
• Understanding of target consumer(s) & key strategies needed to win
• Familiarity with personalization
• Understanding of key e-commerce marketing concepts
• Exceptional project management skills with the ability to manage multiple projects and deadlines
• Results-driven with a strong ability to produce deliverables accurately, timely, and efficiently
• Superior attention to detail
• Proactive, self-motivated with drive for continuous improvement

Benefits

• New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
• We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
• You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
• Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
• Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
• Flexible Work Schedule
• For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.