Responsibilities

• - Lead OOH strategy across assigned clients, translating business and communications objectives into clear, creative, and effective recommendations.
• - Serve as a senior OOH advisor to clients and internal teams, bringing marketplace expertise to planning, major client meetings, and new business pitches.
• - Partner with media planning and communications strategy teams to integrate OOH into broader media plans and identify opportunities that extend beyond standard placements.
• - Maintain a deep understanding of clients’ businesses, audiences, priorities, budgets, and competitive environments to anticipate needs and identify opportunities.
• - Develop and present OOH strategies, recommendations, POVs, and marketplace updates to senior client stakeholders.
• - Oversee OOH planning and buying from strategy and vendor evaluation through negotiation, contracting, execution, trafficking, reconciliation, and post-campaign analysis.
• - Ensure recommendations and buys meet client objectives while delivering strong value, strategic rationale, creative impact, and executional excellence.
• - Maintain senior relationships with OOH vendors and stay current on formats, inventory, pricing, technology, measurement, and emerging opportunities.
• - Provide senior guidance on complex planning, negotiation, production, and execution challenges.
• - Establish and maintain high standards for accuracy, quality control, financial management, and timely delivery of OOH work.

Requirements

• At least 10 years of OOH media planning and buying experience, preferably within a media or advertising agency.
• Significant experience leading OOH strategy, planning, negotiation, buying, and execution across multiple clients, categories, markets, and budget levels.
• Demonstrated experience managing and developing teams at multiple levels.
• Deep understanding of the OOH marketplace, including major vendors, formats, inventory, pricing dynamics, planning considerations, and emerging opportunities.
• Demonstrated ability to translate client business and communications objectives into effective OOH strategies and recommendations.
• Strong negotiation skills and a track record of maintaining open, fair, and productive vendor relationships.
• Exceptional written, verbal, and presentation skills, with the ability to communicate effectively with employees, vendors, and senior clients.
• Ability to write concise, well-reasoned media recommendations and present them with confidence.
• Strong strategic and analytical thinking skills, including the ability to evaluate audience, geographic, marketplace, and campaign data.
• Demonstrated ability to champion creative and unconventional OOH ideas while maintaining executional discipline.