Responsibilities

• Collaborate across marketing functions to connect demand generation, product, content, ABM and event marketing plans with sales teams to generate and progress pipeline, attract new clients/partners to IBM’s Data Platform portfolio, and increase client loyalty and retention.
• Orchestrate the different marketing disciplines with sales to make sure we are creating compelling marketing tactics that resonate with client/partner needs and address pipeline gaps.
• Lead with audience and market expertise to accelerate pipeline growth.
• Collaborate with Sales: Participate in sales cadence meetings to analyze pipeline gaps, identify root causes, and define corrective actions to accelerate growth, leveraging data and account insights.
• Contribute to RLM Planning: Assist in the planning and execution of regional and local marketing events, including seller enablement and post-event follow-up actions.

Requirements

• Distinguished written and oral communication skills; the ability to present and communicate ideas clearly and persuasively at all levels of an organization.
• Ability to tailor core messaging to specific client and partner audiences to drive meaningful conversations within a marketing program.
• Experience in working together with Sales, familiarity with sales pipeline, progression and yield, and forecast concepts to drive growth.
• Demonstrate personal knowledge of client and partner personas for IBM’s Data Platform portfolio with a clear point of view on aligned audience need.
• Demonstrate clear ability to execute a variety of marketing programs and the operational workflows and details that support them (primarily events).

Preferred

• Working Knowledge of Emerging Growth Areas: Exposure to identifying and capitalizing on emerging growth areas e.g., AI to inform route-to-market design and GTM enablement.
• Data Analysis and Insights: Experience working with data and account insights to analyze pipeline gaps, identify root causes, and define corrective actions to accelerate growth.
• Post-Event Follow-up Actions: Exposure to planning and executing post-event follow-up actions to maximize the impact of regional and local marketing events to see ROI from those investments.