Responsibilities

• Own end-to-end execution of technical marketing launches and road maps from intake and planning through launch, QA, and performance analysis.
• Manage day-to-day project planning activities through team standups, project management tooling, and regular project meetings — proactively eliminating and mitigating risks and blockers.
• Translate campaign and product objectives into detailed technical implementation plans, aligning stakeholders on requirements, dependencies, and execution approach.
• Build and maintain detailed project plans and roadmaps outlining scope, timelines, and dependencies to ensure high-quality, on-time delivery.
• Initiate, schedule, and conduct project meetings with engineers, decision scientists, business analysts, and product managers; capture notes and follow up on action items.
• Collaborate with teams to create and drive roadmap and tactical activities against key project objectives, ensuring projects are added, prioritized, and removed as appropriate.
• Maintain visual executive-level roadmaps reviewed on at least a monthly cadence.
• Own campaigns end-to-end, including hands-on configuration within internal tools (targeting, pacing, surface selection, asset uploads, etc.).
• Support end-to-end delivery of marketing workflow application development initiatives, partnering with Software Engineering, Product Management, and Data Engineering teams to define requirements, track progress, and ensure technical builds align to marketing operational needs.
• Drive campaigns through approval workflows and coordinate launches with Engineering and Marketing Data Science teams.

Requirements

• 8+ years in technical project management, marketing project management, or marketing operations
• Background in marketing analytics strongly preferred
• Familiarity with marketing measurement concepts — including campaign attribution, A/B testing interpretation, brand sentiment analysis, and conversion analytics
• Ability to fluently read and QA performance data, partner effectively with data practitioners, and translate findings into campaign and project decisions
• Experience with SQL or BI tools (e.g., Tableau, Looker) a plus
• Demonstrated ability to manage multiple concurrent projects while proactively communicating status, progress, and blockers
• Hands-on experience with marketing technology platforms, campaign management tools, or project management tooling (e.g., Jira, Asana, or equivalent)
• Strong experience partnering with Engineering, Data Science, Decision Science, and Analytics teams
• Experience working in agile/scrum environments; familiarity with sprint planning, backlog grooming, and retrospectives
• Excellent communication skills, with the ability to translate complex technical and analytical concepts for non-technical audiences and maintain executive-level visibility

Nice to Have

• Marketing analytics background strongly preferred
• Experience with reading and QA of performance data and translating findings into campaign decisions
• Experience in agile/scrum environments and sprint planning, backlog grooming, and retrospectives
• Experience with marketing technology platforms, campaign management tools, or project management tooling (e.g., Jira, Asana)

Benefits

• Competitive Compensation - $80-$90 an hour commensurate with experience and qualifications
• Diversity, Equity, Inclusion & Belonging – At Sia, we believe in fostering a diverse, equitable and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.
• Office Workplace Guidelines – Sia is committed to providing a flexible workplace environment that supports client, business, and market needs. Consultants located in our primary market office locations—New York City, Charlotte, Seattle, and San Francisco—are expected to live within a reasonable commuting distance and attend the office at least three days or more per week. For Consultants outside of our primary markets, we can offer more flexible in-person requirements in accordance with your location.
• Work Authorization & Sponsorship – At this time, Sia does not intend to employ any applicant who will require, either now or in the future, employment visa sponsorship or sponsorship for work authorization (i.e., H1-B visa, F-1/OPT) or STEM OPT, TN, etc)