Responsibilities

• Segment Strategy & Market Leadership - Define the Energy Resilience megatrend strategy for the Americas region — including power electronics, high power systems, utility and grid applications, energy storage, data centers, and renewable energy test solutions.
• Understand key market drivers (grid modernization, decarbonization, storage integration, power conversion technologies) and translate them into actionable marketing plans.
• Messaging & Technical Positioning - Create and maintain clear, differentiated messaging frameworks that communicate segment value to technical and business buyers (e.g., power systems engineers, energy storage integrators, data center architects).
• Partner with product and engineering to ensure technical accuracy and competitive differentiation across all materials.
• Go-to-Market Planning & Execution - Lead regional go-to-market planning with demand generation, field marketing, and channel teams aligned to segment priorities and business goals.
• Collaborate with global teams to localize campaigns for the Americas audience segments.
• Demand Generation & Segment Campaigns - Plan and execute targeted, multi-channel campaigns (email, digital ads, content syndication, webinars, ABM programs) focused on critical energy resilience use cases.
• Optimize campaign performance using metrics such as engagement, pipeline influence, and conversion.
• Field & Sales Enablement - Develop field-ready sales tools, technical content, solution briefs, playbooks, and competitive intelligence resources.
• Train sales and business development teams on segment messaging, value propositions, and differentiation.
• Partner & Ecosystem Marketing - Collaborate with channel partners, key accounts, and system integrators to co-market energy resilience solutions.
• Support partner marketing activities with tailored collateral and joint campaign planning.
• Market Intelligence & Analytics - Monitor competitive landscape, industry trends, and customer insights to inform strategy adjustments.
• Report on KPIs that measure campaign effectiveness, segment pipeline contribution, and content ROI.

Requirements

• Bachelor’s degree in Engineering, Marketing, Business, or a related field.
• 5–8+ years of experience in technical marketing, product marketing, or strategic marketing roles in power electronics, energy systems, renewable energy, or related technology markets.
• Proven ability to develop and execute marketing strategy for complex technical solutions.
• Strong communication skills with the ability to convey technical value in business terms.
• Experience with CRM and marketing automation systems (e.g., Salesforce, Marketo, HubSpot, Microsoft Dynamics)

Preferred

• Experience marketing to energy / power systems buyers, grid & utility sectors, data center operators, energy storage and EV charger ecosystem.
• Knowledge of renewable energy technologies (solar, wind, battery systems), power converters, inverters, UPS systems, and high-power test applications.
• Demonstrated success with multi-channel demand generation, segment campaigns, and ABM.
• Analytical skillset with ability to measure and optimize marketing performance.