Responsibilities

• Develop, execute, and scale influencer marketing campaigns across major social platforms that align with product launch schedules and overarching business goals.
• Lead the full talent lifecycle: identifying, vetting, negotiating, and building long-term relationships with a roster of talent and trusted voices.
• Serve as the internal expert on talent contracting, ensuring all agreements are legally sound, clearly define deliverables and usage rights, and comply with FTC/global disclosure guidelines.
• Own and meticulously manage the influencer marketing budget, optimizing spend across platforms and talent tiers to maximize ROI.
• Partner closely with Brand Marketing, Legal, Product Teams, and Sales to ensure influencer content is on-brand, accurate, and supportive of key business objectives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, a related field, or equivalent practical experience.
• 6 years of experience in influencer marketing, social media marketing, or talent management.
• Experience with the legal or financial aspects of talent partnerships.
• Experience managing cross-functional or cross-team projects.

Preferred

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Deep, up-to-the-minute knowledge of all major social platforms, emerging trends, creator business generation strategies, and platform-specific best practices for driving engagement and conversion.
• Proven ability to grow in ambiguity, separately prioritize tasks in a changing, high-growth environment, and communicate complex concepts clearly and persuasively to executive leadership.
• A strong, established passion and awareness for the market dynamics, key media voices, and consumer behaviors within the home products (e.g., smart home, organization, decor) and health/wellness industries.