Talent Marketing Specialist

Denver, CO (On-site)

$75K/yr – $90K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own Sploot’s employer brand by shaping social, content, events, and candidate engagement for veterinary professionals.

  • Social presence and content calendar across LinkedIn, Instagram, TikTok, and other platforms.
  • Full content lifecycle including on-site filming, video/photo editing, and compelling copy in Sploot’s warm brand voice.
  • Nurture candidates and drive applications through email and social campaigns, plus recruiting events planning with the TA team.

Job Description

  • Social Media Strategy: Own and manage Sploot's employer-facing social presence across LinkedIn, Instagram, TikTok, and other platforms — building a consistent, engaging content calendar that speaks to veterinary professionals
  • Content Creation: Own the full content lifecycle — traveling to clinics to capture authentic behind-the-scenes moments, editing and producing polished video and photo content, and writing compelling copy for social posts, employee spotlights, and job postings that reflect Sploot's warm, approachable brand voice
  • Culture & Internal Engagement: Plan and coordinate appreciation weeks, holiday events, and other team-wide celebrations that honor the hard work of our veterinary professionals. Partner with vendors and internal teams to develop swag and branded materials that build team pride and make Sploot feel like a place people belong
  • Lead Nurturing: Support email and social campaigns that engage prospective candidates throughout the hiring funnel — from awareness through application
  • Hiring Event Planning & Execution: Lead the planning and execution of recruiting events in partnership with the TA team — managing event-specific messaging, invitations, promotional materials, and on-site content capture
  • Analytics & Reporting: Track engagement metrics and campaign performance, surfacing insights and recommendations to TA leadership on a regular basis
  • Trend Awareness: Stay current on social media and employer branding trends, proactively bringing new ideas to the team
Sploot Veterinary Care logo

Sploot Veterinary Care

4.4 Glassdoor

At Sploot, we’re transforming veterinary care by putting our people first—because happy, thriving teams create the best outcomes for pets and their humans.We’re all about building a culture that stands out. Collaboration, positivity, and good vibes power everything we do. By investing in our team’s growth and well-being, we make sure they can show up as their best selves every day—and deliver exceptional care with confidence.Ready to join a team that loves what they do as much as the pets they serve? Let’s Sploot! 🐾

Founded in 2021
Denver, Colorado, USA
112 employees (7 in marketing)
78% recommend to a friend

Traffic Signals

Monthly Visitors
6.4M
Monthly Google Ads Budget
$90.4K
Traffic Source Mix
Search
31%
Direct
63.4%
Referral
4.9%
Social
0.4%
Paid
0.3%

Headcount Trend

Current headcount: ~112

Marketing Team

Marketing Team Size
5 (4% of company)
Median Career Experience
9 years
Median Tenure
2.4 years

Funding

Total Funding
$40M
Last Raise
$40M
Series A, 2 years ago

Funding History

  • Jan 2024
    Series A • $40M

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