Responsibilities

• Serves as a key member of the system leadership team to define and advance PeaceHealth’s mission, brand and performance strategies and goals thorough creative, engaging communication platforms internally and externally.
• Shape and advance a unified marketing, communications, and digital strategy that strengthens caregiver and community trust, supports service line growth, and amplifies the organization’s mission.
• Uses consumer and community research data and trends to inform system and community specific communications/marketing/branding/media/ programs and strategies.
• Develops media relations plans that incorporate PeaceHealth’s mission and values and reflects the specific needs of each geographic location. Partners with key executives, board members and community leaders to help draft and deliver the plan.
• Manages media, reputation management and crisis management strategies in collaboration with legal, mission, operations and others as appropriate, employs a rapid response team model as appropriate. Identifies and develops key media spokespeople across the communities.
• Provides leadership for enterprise labor and workforce communications, guiding messaging strategies that promote transparency, reinforce organizational priorities, and sustain caregiver confidence during periods of change.
• Develops and manages service resources including budget and staffing structure/needs within approved parameters.
• Leads the design and execution of identified organizational events that bring organizational strategy to life and foster meaningful engagement with key stakeholders.
• Develops and promotes collaborative relationships with key stakeholders (internally and externally) and co-manages joint projects.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in business, marketing or management.
• Master’s degree in business, marketing or management or related field or a combination of education and professional experience that provides the requisite knowledge, skills and abilities to successfully perform the job.
• Minimum of 10 years management experience leading internal and external corporate communications and affairs in a senior leadership position in strategic corporate communications where responsible for brand/identity building, social media, crisis management and/or similar.
• Experience leading marketing and communications teams across a system with distinct communities in a service delivery model.
• Proven strategy and media spokesperson experience in organizational reputation protection, issues management, crisis communications management, and labor union communications.
• Demonstrated track record in using consumer data to develop brand identity that reaches the hearts and minds of specific populations and communities.
• Experience selecting and implementing social media and other digital technologies for real time communications and engagement.
• Non-profit, mission based healthcare and hospital experience in a marketing and communications role. (Preferred)
• Required Skills: Excellent interpersonal skills and ability to develop important relationships with key stakeholders.
• Good conflict management and negotiation skills.

Preferred

• Non-profit, mission based healthcare and hospital experience in a marketing and communications role. (Preferred)