Responsibilities

• Responsible for generating strategic media initiatives and leading all aspects of media planning for key client account.
• Responsible for developing, implementing, and executing strategy to define the future direction of Client business
• Actively listen to Clients and continually identify opportunities to lead thinking
• Team leader for Client interaction fostering positive relationships
• Identifies key target insights based on Client brief necessary for formulating communication strategy
• Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Effectively communicates and solicits agreement of best opportunities for Client
• Ensure the quality of work for all Client deliverables
• Serves as key resource for local markets in defining media strategy and media plans
• Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)