Own and shape cross-brand media strategy for financial services accounts, turning client challenges into data-driven plans, and leading multi-channel execution from strategy to delivery.

• Serves as a trusted advisor to senior client stakeholders, translating complex business challenges into actionable media strategies
• Serve as the senior media strategy lead on key accounts, overseeing the full media strategy and planning function in collaboration with client teams to ensure business targets and goals are met
• Develop, implement, and drive strategy inclusive of media mix modeling, scenario planning, and strategic budget guidance that advances client business outcomes
• Lead the development of communications plans — directing data needs, uncovering business and consumer insights, defining business-driving strategies, and creating inventive connections plans that bring those strategies to life
• Lead strategic planning across brand, performance, audience, and measurement with strong understanding of Financial Service landscape/industry
• Bring thought leadership and fresh perspective grounded in a deep understanding of omni-channel customer experience, with the ability to manage downstream, cross-channel campaign executions
• Partner with creative, data, and cross-functional teams to translate strategies into business-driving ideas and direct long-range campaign planning to ensure best use of resources
• Build and lead a scaled brand and performance strategy, planning, and research capability with a track record of breakthrough innovation
• Champion the ongoing evolution of the strategy discipline, upskilling teams to maintain a competitive edge for the agency and its clients
• Drive the agency's Innovation and Thought Leadership agenda — both as a growth asset and as an engine for modern marketing solutions
• Provide staffing recommendations, team development, and daily supervision to ensure a high-performing, future-ready team
• Ensure connectivity across all relevant internal and external stakeholders