Responsibilities

• Lead the development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing and analyses
• Stakeholder management: Partner closely with internal stakeholders in media, adtech, product and across LOBs to help enable data driven decision making for media strategy and optimization and identify their measurement requirements.
• Operational Excellence: Manage the attribution measurement and reporting process for all lines of business, overseeing all aspects including report QA, insights generation and sharing up to senior stakeholders
• Calibrate media performance from across multiple data sources and reports to provide a clear media performance narrative, translating data into clear and actionable insights for senior stakeholders
• Leadership and Accountability: Own and lead the development of measurement roadmap, media test and learn agenda, and advanced analytics studies for cross-channel measurement
• Strategic Leadership & Team Management: Lead, mentor, and develop a team of media science analysts. Oversee day-to-day reporting and deliverables, foster a culture of continuous learning, and ensure high performance and career growth for team members.
• Vendor Management: Cultivate and lead strategic relationships with key measurement and media vendors, driving measurement priorities and roadmap, testing in pilots. Meet with vendors and develop a deep understanding of different methodologies to help evaluate and support the development of innovative and future proof measurement solutions.
• Thought Leadership: This role will serve as a subject matter expert in measurement – ability to speak to different measurement methodologies, measurement landscape and industry changes. Simplify complex measurement terminology into compelling narrative for senior stakeholders across the org.

Requirements

• Minimum 10+ years’ experience within media measurement and analytics, either on the client side, agency side or publisher side
• Solid understanding of media planning principles, digital and emerging media platforms. Familiarity with Adtech and Martech tools (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions, etc)
• Expertise in media measurement approaches including attribution, MMM, ad effectiveness and incrementality testing
• Highly analytical, with a proven ability to distill data and numbers into business outcomes, derive and communicate strategic insights and implications for senior leadership
• Outstanding data storytelling skills, communication, presentation, and negotiation skills, capable of influencing and engaging executive-level stakeholders across a matrixed organization.
• Should be able to independently own and project manage workstreams involving multiple stakeholders, show strong sense of accountability and decisiveness in strong work ethic
• Must be ready for hands on involvement in measurement to identify roadblocks and uncover solutions, operate with curiosity and is hypothesis driven
• Must be process oriented and organized, operate efficiently to deliver high-quality work in a fast paced and dynamic environment across different teams
• Excellent attention to detail, organization skills and strong presentation skills to senior level leadership stakeholders
• Exceptional strategic thinking, problem-solving, and decision-making capabilities, with a focus on long-term impact.
• Proactive vision for the future of measurement, with demonstrated leadership in anticipating and navigating industry changes.
• Extensive experience working closely with legal, compliance, and procurement teams on technology contracting and approvals in a highly regulated environment.
• Masters or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, Statistics. Advanced degree preferred

Nice to have

• Advanced degree preferred

Benefits

• medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.