SVP, Marketing Integration Lead (Brand Experience)
USA (Hybrid)
$200K/yr – $230K/yrSenior Level10+ years expFull time
Posted 4 days ago
Job Description
Responsibilities
- Relationship Elevation & Client Leadership
- This individual will serve as the primary digital lead and main point of contact at Syneos for all digital and integrated initiatives, ensuring cross-functional alignment and driving conversations that connect tactical execution to broader business objectives.
- Serve as a strategic thought partner to key client stakeholders, including brand and affiliate leadership.
- Connecting the dots between brand team departments to ensure timely awareness of interdependencies, deadlines and considerations.
- Ensure clients understand the “what” and “why” behind tactics we’re proposing: What we are actually producing; How it aligns to communications strategy; How HCP and DTC efforts connect within the ecosystem.
- Cross-Department Integration & Workflow Leadership
- Clients silo between Strategy, Creative, Medical, Media, Account, PM, and Analytics.
- Ensure the right experts are brought in at the right time — reducing friction and missed inputs.
- Determine where ownership of integrated / multi-discipline deliverables sits.
- Step in during breakdowns to realign teams and bring clarity.
Requirements
- 10+ years in health, pharmaceutical, or medical communications.
- Demonstrated cross-functional leadership across Strategy, Creative, Media, and Analytics.
- Proven success in a client-facing leadership role
- Experience leading cross-functional teams and ensuring integration
- Strong executive presence and presentation skills
- Willingness to travel to San Francisco at least once per month
- Strong DTC experience required.
- Exposure to media planning, CX architecture, and omnichannel execution.
- Experience architecting content ecosystems and editorial calendars.
- Proven ability to translate strategy into tactical execution plans.
Benefits
- Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time.
GSW, powered by Syneos Health, is a full-service communications agency that goes beyond advertising to create personalized brand experiences with a focus in health and wellness. Our services include advertising, digital and closed-loop marketing, strategic insight, branding, communications planning, predictive modeling, market access strategies, media, and market research.GSW spans six offices including Columbus, Ohio, LA, New York, and Toronto, as well as a diversified client roster steeped in pharma, diagnostics, advanced genetics, big data, device, and wellness, career opportunity awaits.
Salaries
Posted range
$200K/yr – $230K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
68 (22% of company)
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
3
Traffic Signals
Monthly Visitors
2.8K
Traffic Source Mix
Search
45.1%
Direct
35%
Referral
5%
Social
13.7%
Paid
1.2%
Headcount Trend
Current headcount: ~313
