Responsibilities

• Own Influencer’s global positioning as the leading independent creator marketing specialist, ensuring our market narrative is clear, differentiated, and commercially useful across all regions.
• Translate company strategy, client success, platform innovation, and creator economy shifts into a sharp external point of view that strengthens awareness, trust, and category leadership.
• Build and govern the systems, guidelines, messaging frameworks, and quality standards that ensure brand consistency across every external channel, market, and leadership voice.
• Own the commercial positioning for Waves, Ocean, AI-enabled capabilities, and productized services, translating technical functionality into clear client outcomes.
• Partner with Product, Engineering, Product Solutions & Operations, and Revenue to build internal and external launch strategies for new features, services, and commercial propositions.
• Develop the messaging, case studies, collateral, and proof points that connect Influencer’s technology stack to efficiency, creativity, measurement, margin, and client value.
• Equip Revenue teams with the content, tools, narratives, and proof required to win across every stage of the sales cycle.
• Build a disciplined demand engine across newsletters, reports, thought leadership, webinars, events, campaigns, and lead generation activity.
• Partner with the CRO and regional commercial leaders to ensure marketing supports priority sectors, strategic accounts, platform opportunities, and regional growth goals.
• Lead Influencer’s global communications strategy across earned media, awards, press, speaking opportunities, and executive visibility.
• Build visibility for the CEO, CVO, CRO, regional leaders, and senior subject-matter experts, ensuring leadership profiles reinforce the company’s commercial and category narrative.
• Own the global events strategy across owned events, sponsorships, paid speaking, conferences, dinners, roundtables, and partner activations, with clear ROI discipline and commercial follow-up.
• Own Influencer’s global social and content strategy across LinkedIn, Instagram, TikTok, and emerging channels, ensuring our presence feels creator-first, data-driven, culturally fluent, and commercially relevant.
• Build an always-on content engine that turns client work, research, events, awards, platform partnerships, and leadership thinking into consistent market-facing output.
• Develop co-marketing initiatives with global platform partners including TikTok, Meta, YouTube, Pinterest, Snapchat and others, ensuring our strongest relationships are visible and commercially valuable.