Responsibilities

• Strategic Marketing Leadership & Board Governance Set the company's overall marketing vision and long-range strategic plan, aligning marketing investment with enterprise growth objectives. Identify and prioritize marketing strategic efforts that most directly support revenue initiatives, ensuring resources are focused on the highest-impact programs across both domestic and international markets. Lead, mentor, and scale a global marketing team, building organizational capability to support growth in existing and new international markets. Present marketing strategy, performance, and investment recommendations directly to the Board of Directors and executive leadership on a regular cadence. Lead marketing integration, brand harmonization, and go-to-market alignment for merger and acquisition activity, both domestically and internationally.
• Revenue Ownership & Planning Own the annual marketing plan and marketing's contribution to the combined sales plan, with gross profit as the headline currency. Set and deliver marketing-focused KPIs and OKRs across all sales channels — lead generation, conversion, and gross profit contribution. Own marketing-sourced production across all sales channels.
• Demand Generation & Lead Management Own lead generation through MQL across a multi-channel, email-anchored program. Own lead scoring frameworks and the re-warming loop that cycles not-ready and bounced-back leads back through scoring. Manage the MQL-to-SQL handoff gate with Business Development and hold marketing accountable for MQL-to-SQL and activation conversion quality. Stay engaged past the handoff — marketing journeys and education through activation and into ongoing gross profit.
• Revenue Systems & Marketing Operations Own CRM and revenue operations infrastructure (HubSpot) as marketing-held revenue infrastructure: administration, automation, attribution, and reporting. Own data governance and reporting standards across marketing systems.
• Team Leadership & Operating Model Build, manage, and develop the marketing team; set priorities, due dates, and performance expectations. Run an AI-supported model that scales marketing output. Manage marketing team priorities and capacity across all incoming work. Manage the marketing budget, vendor stack, and contractor capacity allocation.
• Brand, Reputation & Industry Presence Maintain brand standards, reputation management, and website performance in service of revenue outcomes. Represent Payarc at industry events and trade shows; own event ROI. Develop partner relationships that produce case studies, testimonials, and co-marketing opportunities.
• Performance Measures Operating north star: marketing-sourced gross profit across all sales channels. Financial anchors: MQL, SQL, signed partners and customers, processing volume, revenue. Quality gates: MQL-to-SQL conversion rate and activation conversion rate. Lead scoring. Leading indicator: MQL-Activation conversation rate.
• Skills & Abilities Demonstrated ownership of a sourced revenue or pipeline number, not solely brand or program metrics. Deep payments industry fluency — agent/ISO channel dynamics, residual economics, ISV/SaaS partnership models. Hands-on HubSpot proficiency: workflows, lead scoring, attribution, and reporting; able to direct RevOps work credibly. Working command of AI tools in marketing production, including but not limited to brand management, lead generation, project management, CRM management, etc. Direct, accountable communication style; comfortable operating against hard due dates and a documented priorities system. Able to lead a small team through scale.

Requirements

• 15+ years of extensive payments marketing experience, including 5+ years in executive-level (SVP and above) marketing leadership roles.
• Payments, fintech, or merchant services industry experience required; agent/ISO or ISV channel marketing experience strongly preferred.
• Experience marketing both B2B payments solutions (e.g., agent/ISO, ISV, integrated software, merchant acquiring) and B2C payments solutions (e.g., consumer checkout, digital wallets, e-commerce) is a must.
• International marketing experience is required, including demonstrated success developing and executing strategy across multiple regions or global markets.
• Experience working within publicly traded and private equity-backed companies is required.
• Track record of building demand generation programs measured on sourced pipeline and revenue.

Preferred

• agent/ISO or ISV channel marketing experience strongly preferred.
• Merger and acquisition experience, including marketing due diligence, brand integration, and post-acquisition go-to-market alignment, is highly preferred.
• Established presence in payments industry networks and trade associations preferred.