Responsibilities

• Lead and execute a comprehensive global marketing and communications strategy aligned to organizational priorities and growth goals
• Develop and implement annual marketing plans with campaign-driven approaches in partnership with Product, Growth, and regional teams
• Oversee global brand strategy and positioning across organizational and product portfolios to strengthen awareness, differentiation, and market impact
• Build and scale a high-performing global marketing and communications team (12+), fostering a collaborative, data-driven, and innovative culture
• Establish performance metrics, analytics, and reporting frameworks to evaluate effectiveness and inform future strategy
• Drive demand generation, lead acquisition, and multi-channel campaign execution to support revenue and adoption goals
• Partner cross-functionally with Product, Technology, Finance, Market Development, and Customer Experience teams to align strategies and execution
• Build and lead a strong product marketing function to support product launches, lifecycle marketing, and global adoption
• Develop and execute global public relations, media, and communications strategies to increase visibility and stakeholder engagement
• Serve as a strategic advisor to the CEO and executive leadership on brand, communications, and reputation management, including crisis communications
• Cultivate and manage external partnerships with agencies, vendors, media, and influencers to amplify reach and impact

Requirements

• 15+ years of progressive marketing and communications leadership experience, including global team leadership
• Proven success developing and executing integrated marketing strategies that drive growth, brand awareness, and customer engagement
• Experience in sustainability, real estate, built environment, or mission-driven organizations preferred
• Demonstrated experience leading organizational transformation and building high-performing teams
• Bachelor’s degree in marketing, Business Administration, or related field required
• MBA or advanced degree preferred
• CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Web analytics and performance tools (e.g., Google Analytics)
• Experience leveraging AI tools for marketing optimization preferred
• Strategic leadership and executive presence
• Strong analytical and data-driven decision-making capabilities
• Expertise in brand strategy, communications, and storytelling
• Cross-functional leadership and stakeholder influence
• Exceptional communication, presentation, and interpersonal skills
• Ability to lead through ambiguity and drive organizational change
• English
• Additional languages preferred

Preferred

• Experience leveraging AI tools for marketing optimization preferred
• Additional languages preferred
• MBA or advanced degree preferred