Responsibilities

• Serve as a strategic advisor to the CEO, COO, and executive leadership, shaping Crain’s narrative, reputation, and market presence.
• Partner across functions to support organizational transformation and brand modernization.
• Lead marketing and communications integration across brands to ensure a cohesive, global identity and unified storytelling framework.
• Define and execute an enterprise-wide brand strategy, in partnership with the Chief Content Offier, to strengthen Crain’s position as an authoritative and trusted leader in business media.
• Oversee brand marketing, digital campaigns, demand generation, and creative strategy to drive subscriber acquisition, retention, and revenue growth.
• Leverage insights and analytics to align marketing investments with business priorities and measure impact.
• Evolve go-to-market strategies for new sales products, events, and initiatives, ensuring cross channel excellence.
• Act as a senior relationship steward with top advertisers, agencies, and industry partners, reinforcing Crain’s position as a premier destination for high-quality business audiences.
• Shape Crain’s advertiser engagement strategy in partnership with the Chief Commerical Officer, ensuring consistent storytelling, measurable impact, and long-term partnership value.
• Drive the evolution of advertiser marketing programs, integrating content, events, and digital platforms to deliver innovative, insight-led solutions for clients.

Requirements

• 15+ years of experience in marketing, communications, and brand management—preferably within media or B2B information sectors but relevant experience in other industries with B2B audience and premium brands will also be suitable.
• At least 5 years of experience in a Senior Management role, on an Executive or Senior leadership team.
• Proven success in driving brand transformation and audience growth for measurable business impact.
• Experience in various aspects of internal and external communications; brand strategy; content marketing; and digital engagement.
• Deep understanding of reputation management, executive visibility, and stakeholder engagement.
• Strong experience managing teams and cross-functional integration.
• Recognized as a trusted strategic advisor and collaborative partner to C-suite leaders and boards.
• Experience with events a plus.

Preferred

• Experience with events a plus.