SVP, Brand Strategy

USA (Remote)

$215K/yr – $265K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Drive senior healthcare brand strategy, shaping integrated, evidence-based narratives for senior clients and cross-functional teams.

  • Plain: 10+ years in strategic brand planning in pharma/healthcare; agency background
  • Must-have: proven ability to connect brand, medical, social, CX, and engagement strategy into a cohesive approach
  • Standout: senior-client facilitation and cross-functional leadership with impact

Job Description

Lead brand strategy for healthcare clients, guiding senior conversations and shaping integrated, evidence-based narratives that move work forward.

  • Serve as a senior strategic partner to clients, helping them navigate complex business, brand, market, and communications challenges with confidence
  • Lead the development of high-impact brand, portfolio, and communications strategies that drive clarity, alignment, and growth
  • Bring a strong, evidence-based point of view to senior client conversations, agency leadership discussions, and cross-functional decision-making
  • Anticipate category, customer, cultural, and competitive dynamics, ensuring they are reflected across strategic recommendations
  • Guide teams through key strategic processes and projects across the full brand and communications spectrum
  • Lead the synthesis of clinical data, market dynamics, customer behavior, competitive context, and cultural signals into clear, compelling strategic narratives
  • 10+ years of strategic brand planning or brand strategy experience, ideally in an agency, with significant healthcare marketing exposure
  • A proven track record of insight-driven, creatively inspiring, and commercially relevant strategy across complex healthcare brands
  • Deep understanding of clinical data, competitive landscapes, HCP/patient behavior, and the healthcare ecosystem
  • Experience leading strategic engagements, senior client presentations, workshops, and new business efforts
  • Strong ability to connect brand, creative, medical, social, CX, and engagement strategy into a cohesive approach
  • Exceptional communication, presentation, facilitation, and storytelling skills across briefs, decks, workshops, and executive discussions
  • Demonstrated success mentoring strategists and influencing cross-functional teams
  • Mentions ability to raise the quality of strategic thinking across an agency environment
BGB Group logo

BGB Group

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge.Today, BGB is an independent agency of ~ 500 employees with headquarter offices across the US and UK delivering the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.BGB's core solutions include a unique blend of data-driven strategy, creative prowess and agile execution. We leverage our strengths in 3 dimensions of science - medical science, behavioral science, and data science to provide a comprehensive approach to supporting brands. BGB is known for best-in-class medical support integrated into all capabilities, delivering expertise, agility, collaboration, and innovation. BGB is customer obsessed and results driven with a proprietary, AI-driven approach to strategic, creative, and performance processes. The agency uses this approach across medical communications, promotional advertising, scientific consultancy, payer and market access, and creating compelling scientific stories that ultimately change customer beliefs and behaviors to drive brand growth.

Founded in 2005
New York, New York, USA
537 employees (155 in marketing)

Traffic Signals

Monthly Visitors
15.7K
Traffic Source Mix
Search
42.5%
Direct
44.3%
Referral
7.7%
Social
4.5%
Paid
0.9%

Headcount Trend

Current headcount: ~537

Marketing Team

Marketing Team Size
112 (21% of company)
Median Career Experience
16 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Oct 2021
    Private Equity Round