SVP B2B Marketing at Propelis | USA | $200K/yr – $220K/yr

Propelis

SVP B2B Marketing

USA (Remote)

$200K/yr – $220K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive B2B marketing leadership to scale demand gen, brand, and product marketing in partnership with sales and executives.

Own strategy and execution for ABM, demand gen, content, and product marketing.
Must-have: 5–10 years in B2B marketing with leadership experience.
Strong cross-functional collaboration with executives and line-of-business leaders.

Job Description

Responsibilities

Strategy & Leadership: Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives.
Team Management: Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing).
Demand Generation: Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships.
Brand & Positioning: Refine the brand story and ensure consistent messaging across all channels and customer touchpoints.
Product Marketing: Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation.
Sales Enablement: Equip sales teams with the tools, content, and insights needed to close deals effectively.
Analytics & Optimization: Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts.
Stakeholder Collaboration: Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

Requirements

5-10 years of B2B marketing experience with at least 2-3 years in a leadership role
Proven track record of scaling marketing programs for B2B companies
Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce)
Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing
Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes
Excellent communication, leadership, and project management skills
Data-driven mindset with a strong grasp of key performance metrics
Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus.
MBA a plus

Preferred

MBA a plus

Benefits

Competitive salary and performance-based bonuses
Comprehensive health, dental, and vision insurance
Flexible remote work policy
Generous PTO
Professional development and training opportunities

Propelis

The businesses of SGS & Co and SGK have united to form Propelis, a go-to-market ecosystem that enables marketers to move their brands forward with greater speed, clarity, and confidence. Our broad range of integrated solutions include brand creative, packaging, print solutions, branded environments, and content production. Services are delivered through our family of brands: SGX, Marks, Equator, Collide, and 5Flow. With a combined legacy spanning more than 150 years, Propelis commences operations with 10,000 employees in 30+ countries, nearly $1 billion in annual sales, and a diverse client base of over 2,000 leading companies.

318 employees (79 in marketing)

propelis.com