Responsibilities

• Drafting communication plans and subsequent key messages and press releases. Support the development of the “voice” of the company
• Building out communication strategies across internal channels and external channels to ensure alignment across the enterprise (direct, social, email)
• Overseeing the development and execution of social media campaigns
• Overseeing the development and execution of email marketing campaigns and customer correspondence
• Marketing operations as they pertain to social and email platforms
• Support Community Relations and Executive Team
• Promote products and services through public relations initiatives
• Create and deliver press releases, media relations content, corporate newsletter content, social media content, and speaking proposals as needed.
• Identify, develop, and execute communications strategy for key media contacts and customer references
• Create company literature and other forms of communication to reinforce key company/leadership messages

Requirements

• Bachelor's degree in English, Communications, Public Relations, Journalism, or a related field
• 8+ years of experience in public relations, including supervisory and comprehensive marketing experience
• 5+ years of proven and effective managerial skills
• 5+ years of social media management, content creation
• 5+ years of email and lifecycle marketing experience
• Proven leadership experience in managing a team of subject matter experts
• Proven success in executing internal & external communication efforts
• This position requires up to 5% travel.

Preferred

• Channel-specific content creation
• Experience with developing joint comms plans with community partnerships
• CRM and data management systems
• Experience managing and ESP for email operations and deployments
• Expertise in social media management

Benefits

• Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being.
• This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s).
• A summary of the benefits offered for this position can be found here. Additional and specific details about total compensation and benefits will also be provided during the hiring process.