Responsibilities

• Oversee and lead the development and implementation of comprehensive paid search strategies to meet client objectives.
• Execute and optimize SEM, PMAX, Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
• Manage monthly and daily spend activities for assigned clients, preferably handling six-figure monthly budgets or higher.
• Lead regular status update calls with clients to review performance and discuss optimization strategies.
• Plan, coordinate, and administer numerous presentations for managed accounts, providing detailed insights and strategic recommendations.
• Communicate key performance trends to account leads and clients effectively, ensuring transparency and clarity.
• Collaborate with various internal and external stakeholders to ensure cohesive and effective campaign execution.
• Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team environment.
• Demonstrate strong organizational skills to balance tight deadlines, manage multiple projects, and navigate challenges effectively.
• Proactively identify opportunities for account and process improvement and efficiency within current strategy and tactics.

Requirements

• Possess 4+ years of experience working with paid search and strategy, including hands-on experience in Google Ads, SA360 (Search Ads 360), and other third-party management platforms (Kenshoo, Marin, etc.).
• 1-2 years of experience working in e-commerce platforms like Amazon, Roundel, Walmart Connect, Criteo, Instacart, and Kroger. (Hands on keyboard)
• Experience working on enterprise brands focused on driving efficient sales, leads, and other key performance indicators.
• Experience running a variety of media tactics within those platforms such as SEM, GDN, Retargeting, Audience Targeting, and Shopping.
• Manage monthly and daily spend activity on your assigned clients ( Six Figure Monthly Budgets Preferred – Minimum).
• Plan, coordinate.and administer numerous presentations for your managed accounts.
• Lead regular status update calls with clients to ensure optimal performance.
• Provide daily, weekly, monthly and yearly reporting & analysis strategy.
• Communicate key performance trends to your account lead and clients.
• Conduct keyword research to drive new areas of growth for your clients.

Benefits

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way
• Open PTO policy and paid sabbaticals at significant milestone anniversaries
• Company sponsored healthcare options and agency-wide physical & mental health support
• 401(k) with company match, student loan relief program and financial counseling support
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement