Responsibilities

• Own tactical plan development, recommendation, building, and negotiations across their respective channels
• Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms
• Assist with the evaluation of media plans of National TV linear and alternative video including OTT, cinema, online video, and video on demand (VOD)
• Gather data to create reports including Rankers, Dimensions, overnights, etc.
• Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies
• Assist with deck writing, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation and prepare post-buy documents
• Screen content per client's guidelines & budget allocations
• Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development
• Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs

Requirements

• 3+years of media buying experience, previous team management experience is a plus
• Knowledge of national video investment management (digital video and broadcast TV) and Digital (Display, Video, Social, Mobile, etc), with expertise in driving innovation and measurable results
• Willingness to learn and create solutions that challenge the status quo
• Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions
• Negotiation and influence skills – steeped in required industry, brand, and competitive knowledge
• A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines
• Strong verbal and written communication skills
• Strong attention to detail, time management and quantitative skills, including analytical abilities and math proficiency
• Ability to work independently and in a team setting while effectively managing priorities
• Understanding of traditional and interactive media planning elements
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel and PowerPoint

Preferred

• Previous team management experience is a plus.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.