Responsibilities

• Be responsible for contributing to the development of and executing investments across various channels/assignments
• Evaluate capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
• Evaluate and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
• Research, interpret and evaluate available marketing and research data to develop media objectives and tactical plans
• Effectively communicate and present to top management and clients, inclusive of proficiency in visual storytelling
• Craft and deliver compelling recommendations to account service and clients translating complex data and strategies into clear, actionable and compelling insights
• Utilize visuals in presentations to enhance understanding and engagement (PPT, charts, infographics
• Effectively tailor messaging and delivery style to various audiences, inclusive of executive leadership and client stakeholders
• Closely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling and establishing benchmarks for control
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis