Responsibilities

• Create engaging social media and digital content for platforms like Instagram, Facebook, and LinkedIn.
• Help plan and execute student-focused marketing campaigns, promotions, and events.
• Support experiential marketing efforts including author visits, bookstore activations, giveaways, and student programs.
• Research marketing trends and help identify new ways to connect with students and grow engagement.
• Collaborate with bookstore leadership and campus partners on creative campaigns and special projects.
• Assist with marketing strategy development and brand-building initiatives.
• Support additional marketing and promotional efforts as needed.

Requirements

• Current undergraduate student at Binghamton University majoring in Marketing, Business, Communications, or a related field.
• Strong communication and storytelling skills with an eye for engaging content.
• Passion for social media, branding, and campus engagement.
• Organized, detail-oriented, and comfortable managing multiple projects.
• Self-starter who works well independently and collaboratively.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus.
• Previous marketing, retail, or campus involvement experience is helpful but not required.
• Ability to commit for at least 6 months; full academic year preferred.