Student CMO (Campus Marketing Officer – Marketing Intern)

Baltimore, MD (On-site)

Salary Not AvailableIntern/New GradOther

Posted 3 weeks ago

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Job Summary

Own social content and campus marketing with a focus on student engagement, campaigns, and experiential events; work directly with bookstore leadership and campus partners to shape student-brand connections.

  • Social content ownership: plan and publish for Instagram, Facebook, LinkedIn to boost student reach.
  • Campaign and event execution: student promotions, campus activations, and experiential programs.
  • Trend research and collaboration: stay on top of campus marketing trends and coordinate cross-team creative campaigns.

Job Description

Responsibilities - Create engaging social media and digital content for platforms like Instagram, Facebook, and LinkedIn. - Help plan and execute student-focused marketing campaigns, promotions, and events. - Support experiential marketing efforts including author visits, bookstore activations, giveaways, and student programs. - Research marketing trends and help identify new ways to connect with students and grow engagement. - Collaborate with bookstore leadership and campus partners on creative campaigns and special projects. - Assist with marketing strategy development and brand-building initiatives. - Support additional marketing and promotional efforts as needed. Requirements - Current undergraduate student at the Morgan State University majoring in Marketing, Business, Communications, or a related field. - Strong communication and storytelling skills with an eye for engaging content. - Passion for social media, branding, and campus engagement. - Organized, detail-oriented, and comfortable managing multiple projects. - Self-starter who works well independently and collaboratively. - Ability to commit for at least 6 months; full academic year preferred. Preferred - Familiarity with Canva, Adobe Creative Suite, or similar design tools is a plus. - Previous marketing, retail, or campus involvement experience is helpful but not required.
Barnes & Noble Education, Inc. logo

Barnes & Noble Education, Inc.

3.4 Glassdoor

Barnes & Noble Education, Inc. (NYSE:BNED) is a leading solutions provider for the education industry, driving affordability, access and achievement at hundreds of academic institutions nationwide and ensuring millions of students are equipped for success in the classroom and beyond. Through its family of brands, BNED offers campus retail services and academic solutions, a digital direct-to-student learning ecosystem, wholesale capabilities and more. BNED is a company serving all who work to elevate their lives through education, supporting students, faculty and institutions as they make tomorrow a better, more inclusive and smarter world.

Basking Ridge, New Jersey, USA
5K employees (137 in marketing)
64% recommend to a friend
37% CEO approval

Traffic Signals

Monthly Visitors
45.3K
Traffic Source Mix
Search
40.8%
Direct
45.3%
Referral
12.2%
Social
0.8%
Paid
0.8%

Headcount Trend

Current headcount: ~5K

Marketing Team

Marketing Team Size
137 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$130M
Last Raise
$35M
Post IPO Equity, 2 years ago

Funding History

  • Apr 2024
    Post IPO Debt • $35M
  • Apr 2024
    Post IPO Equity • $95M

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