Responsibilities

• Provide strategic leadership to account teams focused on eCommerce and omnichannel retail clients—aligning initiatives across creative, digital marketing, CRO, and analytics to meet revenue and ROAS goals.
• Develop commerce-centric marketing strategies across key channels including paid search, paid social, email/SMS, affiliate, SEO, marketplaces (e.g. Amazon, Wayfair, Home Depot, etc), and conversion rate optimization.
• Craft creative briefs grounded in shopper insights, merchandising priorities, and seasonal trends to inform digital campaigns and promotions.
• Lead customer journey mapping, segmentation, and persona development to enhance customer experience and maximize LTV.
• Oversee analytics and performance measurement frameworks including attribution modeling, funnel diagnostics, and customer cohort analysis.
• Engage directly with clients to understand their product catalog, pricing strategy, promotional calendar, and operational constraints (e.g. inventory, shipping) and shape marketing strategies accordingly.
• Translate KPIs like AOV, CAC, CLTV, CVR, and cart abandonment into actionable strategic recommendations for marketing and UX teams.
• Design and facilitate data-driven workshops for clients, identifying conversion opportunities and testing hypotheses to drive incremental growth.
• Lead strategic onboarding for new eCommerce clients, ensuring business objectives and digital infrastructure (e.g. Shopify, GA4, Klaviyo, etc.) are aligned from the start.
• Serve as a thought leader within the agency on eCommerce trends, platform innovations, and evolving consumer behavior.
• Partner with Sales and Business Development to evaluate new eCommerce opportunities, audit digital storefronts, and shape go-to-market strategies.

Requirements

• 10+ years of experience in digital marketing with a strong emphasis on eCommerce and DTC strategy.
• Proven ability to grow online revenue and optimize digital marketing performance across the customer journey.
• Strong grasp of eCommerce metrics, tools, and platforms (Shopify, Klaviyo, Google Analytics, Meta Ads, Google Ads, etc.).
• Adept at leading cross-functional teams and collaborating with creatives, media buyers, developers, and data analysts.
• Strong analytical and storytelling skills—comfortable turning complex data into compelling insights for clients and executive stakeholders.
• Experience developing strategies for B2C and/or hybrid B2B2C brands across a variety of verticals (fashion, beauty, CPG, wellness, etc.).
• Capable of conducting strategic audits, identifying growth levers, and mapping scalable marketing plans.
• Exceptional communicator, able to inspire confidence and drive alignment across senior client and internal stakeholders.
• Passionate about digital commerce innovation and always looking for the next growth edge.

Preferred

• Nice-to-have: None listed.

Benefits

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA.
• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
• Short Term Disability Benefit. We\'ve got you covered if you need to be OOO with an illness or injury that keeps you out of work.
• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Receive a personal budget to attend events and conferences.