Strategy Director, E-Commerce

Chicago, IL (Remote)

$140K/yr – $150K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Drive eCommerce content strategy and optimization for retailer and DTC channels, leading internal and client initiatives.

  • Must-have: 5–8 years of eCommerce content strategy and knowledge of Amazon/Walmart/Target platforms.
  • Standout: Cross-functional leadership with data-driven roadmap development and client presentation skills.

Job Description

Responsibilities

  • Serve as a strategic partner to client teams—turning business goals into actionable eCommerce content strategies
  • Lead digital shelf and SEO-driven content strategy across key retailers and DTC platforms
  • Build frameworks that define what “best-in-class” looks like across PDPs and brand storefronts
  • Translate data and insights into performance-boosting content strategies and roadmaps
  • Lead client presentations and work sessions to align on strategy and measure progress
  • Guide copy and creative teams with content best practices across Amazon, Walmart, Target, and other retailers
  • Audit content regularly to identify opportunities for optimization or syndication
  • Recommend content variations and enhancements tailored to platform algorithms, requirements and shopper behavior
  • Stay ahead of algorithm changes, retailer updates, and eCommerce trends
  • Partner with insights teams to analyze content health, SEO performance, and retail KPIs

Requirements

  • 5–8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
  • Deep knowledge of major retailer platforms (Amazon, Walmart, Target, etc.), SEO, PDP strategy, and content syndication tools
  • Experience with platforms like Helium 10, Walmart Connect, Amazon Ads / Vendor Central, Profitero, Stackline, Salsify, Vizit, or similar
  • Experience translating insights into action—from audits to optimization roadmaps
  • Strong communicator and presenter who can simplify the complex and align stakeholders
  • Highly collaborative and proactive, with experience partnering across creative, copy, insights, and client service teams
  • Understanding of retailer and google algorithms
  • Expertise in industry best practices and a proactive approach to incorporating new techniques and tools into content strategies
  • Experience developing omnichannel comms plans that include ecommerce and retail conversion
  • Strong understanding of major retail media platforms - Amazon and Walmart

Benefits

  • Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.
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SGS & Co

SGS & Co, part of the Propelis Group, is a global brand impact group delivering speed and quality through innovation and insights to drive impact for our world class clients. We combine deep expertise in design, graphic services, production, technology and process optimization with unmatched marketplace understanding, dynamic ideas and client first customer service. We bring the world’s best brands to life and set them up for success in a modern world. SGS & Co shifts brands to impact through the strength of our people. Our team of nearly 5,000 employees across 30+ countries works collaboratively to exceed client expectations today and anticipate how we’ll need to pivot together to win tomorrow. We take pride in our commitment to diversity, equity, and inclusion along with our ambition to lead the industry to a more sustainable future to drive positive impact for our clients, our people, and our planet.

Founded in 1946
Louisville, Kentucky, USA
3.4K employees (888 in marketing)

Traffic Signals

Monthly Visitors
69.5K
Traffic Source Mix
Search
23.9%
Direct
59.8%
Referral
13.8%
Social
1.9%
Paid
0.4%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
96 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

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