Responsibilities

• Support the development of audience and targeting strategies for digital marketing campaigns.
• Assist with market research, industry research, persona development, and audience analysis.
• Help gather, organize, and analyze campaign performance data across multiple marketing channels.
• Contribute to the development of campaign recommendations and strategic planning documents.
• Support testing initiatives and help identify opportunities for campaign optimization.
• Assist in documenting customer journeys and mapping engagement opportunities across the buyer lifecycle.
• Help build presentations, reports, dashboards, and performance summaries for stakeholders.
• Collaborate with cross-functional teams including campaign execution, analytics, sales, content marketing, and product marketing.
• Research emerging digital marketing trends, technologies, and best practices and share findings with the team.
• Participate in team meetings, strategy discussions, and project planning activities.

Requirements

• Currently pursuing a Bachelor's or Master's degree in Marketing, Business, Communications, Analytics, Digital Media, Journalism, Economics, or a related field.
• Expected graduation date within the next 12-24 months.
• Strong interest in digital marketing, marketing strategy, business growth, or customer engagement.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to analyze information, identify patterns, and communicate insights effectively.
• Comfortable working both independently and collaboratively in a team environment.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Teams.
• Eagerness to learn new technologies, tools, and marketing concepts.

Preferred

• coursework in marketing, advertising, business analytics, communications, economics, or related disciplines.
• Experience through student organizations, coursework, academic projects, internships, campus leadership, or volunteer work.
• Basic understanding of digital marketing channels such as email, social media, search, content marketing, or paid media.
• Familiarity with data analysis, dashboards, or reporting tools.
• Experience using Microsoft Copilot, Power BI, Excel, Tableau, or similar analytical tools.
• Interest in AI, marketing technology, customer insights, or marketing innovation.
• Experience presenting findings or recommendations to a group through coursework or extracurricular activities.

Benefits

• Potential for full-time offers after university graduation and completion of the program
• Mentorship from senior engineers
• Individual career development planning
• Networking with our global leaders
• Professional and technical workshops
• Leadership opportunities
• Energetic student community
• Paid volunteer time off
• Employee discounts at our top customer sites
• Siemens offers a variety of health and wellness benefits to employees.