Responsibilities

• Own and drive strategic acquisition initiatives across Existing Customer Marketing (ECM) Email, and cross-sell programs from concept through execution.
• Partner with Marketing, Product, and business stakeholders to translate acquisition and growth objectives into integrated project roadmaps, execution plans, and measurable business outcomes.
• Lead strategic initiatives including campaign launches, audience segmentation, testing strategies, customer journey enhancements, loyalty programs, and cross-channel acquisition efforts.
• Define project scope, success metrics, timelines, milestones, dependencies, and implementation strategies while managing multiple concurrent initiatives to deliver on business objectives.
• Serve as the bridge between strategy and execution by aligning business objectives, customer insights, channel requirements, operational needs, and cross-functional stakeholders.
• Partner with Consumer Insights, Analytics, and Data Science teams to incorporate customer research, behavioral data, audience targeting, predictive models, and performance insights into acquisition strategies.
• Proactively manage project risks, dependencies, compliance requirements, and execution challenges while communicating project status, key decisions, milestones, and executive-ready updates.
• Monitor campaign performance and project outcomes to identify optimization opportunities and continuously improve acquisition effectiveness.
• Drive operational excellence by streamlining workflows, standardizing processes, and building scalable operating models that support future acquisition growth, including Refinance and Early Payoff initiatives.

Requirements

• 5+ years of email, marketing strategy and project management experience, ideally in a business or technology-driven environment.
• Comfortable partnering with colleagues across levels and functions, as well as external partners/vendors.
• Analytical and strategic mindset with a strong bias toward testing, learning, and optimization.
• Adaptable and effective in fast-paced, high-growth environments.
• Customer-first mindset and passion for driving growth through data and insights.
• Experience with Atlassian tools (e.g., Jira, Confluence) is a plus.
• Strong interpersonal, organizational, and written/verbal communication skills.
• Demonstrated ability to manage project plans, resources, and timelines effectively.
• Ability to learn new business areas quickly and adapt to evolving organizational needs.
• Takes initiative and thrives in collaborative environments that require teamwork and clear communication.

Benefits

• Pre-tax and post-tax retirement savings plans with a competitive company matching program
• Generous paid time-off plans including vacation, personal/sick time, paid short-term and long-term disability leaves, paid parental leave, and paid company holidays
• Multiple health care plans to choose from, including dental and vision options
• Flexible Spending Plans for Health Care, Dependent Care, and Health Reimbursement Accounts
• Company-paid benefits such as life insurance, wellness platforms, employee assistance programs, and Health Advocate programs
• Other great discounted benefits include identity theft protection, pet insurance, fitness center reimbursements, and many more!